Seeking a challenge where you can make meaningful change? If you love communications, look no further!
We are recruiting an Associate Director, Digital Content & Strategy who is passionate about crafting and distributing content at one of the nations leading cancer centers. This is an exciting opportunity to be a key member of our Editorial & Content team, helping to drive business goals, primarily through content on MSKs website, mskcc.org.
Develop strategies, including channel selection & distribution, for promoting content created by various stakeholders
Perform research, including competitive analysis, to identify content gaps and make recommendations to Director, Digital Content Strategy
Strategize innovative ways to achieve a variety of business goals with content
Work with partners around the institution to update and maintain sections of our site
Act as point person from content team on strategic initiatives, including website redesigns and optimizations, providing expertise and direction throughout
Act as project leader and manager, using tracking software to make sure projects are on track and deliverables communicated
Partner with leaders (e.g. social media, patient education, internal/physician communications, patient portal) on content distribution plans
Capture and analyze metrics to produce key insights for future direction along with preparing decks to update core internal partners
Experience in content ideation, creation of various types (emails, webpages, articles and infographics) working and providing direction to agency partners
Deep understanding of digital content analytics and measurement, specifically Google Analytics
Understanding of content audits, as well as experience looking at competitive landscapes and coming up with actionable recommendations
Knowledgeable about SEO, keyword research, information architecture, and usability best practices
A collaborative spirit, solution-oriented approach along with stellar communication skills and ability to connect across leadership
4+ years working in digital content/content strategy leading projects from end to end, including setting KPIs and measuring success
Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability |
We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best.
We look forward to meeting you soon!
Internal Number: 2020-45345
About Memorial Sloan-Kettering Cancer Center
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.