The Manager, Global E-Commerce Merchandising and Optimization will serve as a key business lead managing site operations and maintenance to ensure a best-in-class shopping experience for our customers. Ensuring accurate product setup at the global level for optimized site navigation, on-site search & SEO, the Manager, Global E-Commerce Merchandising and Optimization will also oversee optimization of sorting rules based on business needs and regional “country” market nuances. The Manager, Global E-Commerce Merchandising and Optimization will guide regional market teams on correct implementation of local site content updates, campaigns & promotions. Reporting to the Senior Manager, Digital Marketing & E-Commerce, the Manager will provide on-site insights (customer behavior, key e-commerce KPIs, etc.) to global Fresh.com product owner as well as the Senior Manager to help feed enhancements roadmap, ensure accurate setup & merchandising for new site features & releases, and global site KPI reporting.
The Manager, Global E-Commerce Merchandising and Optimization is a strong project manager and team player, with an excitement for working with cross-functional partners and global teams. Bringing innovative ideas and new ways of working to the fresh Digital teams, The Manager, Global E-Commerce Merchandising and Optimization is both creative and analytical, as well as solution oriented
Lead on-site search optimization, partnering with local regions to optimize based on specific trends, and sharing cross functional data with other regions.
Lead sorting rules creation and optimization, partnering with regional markets to localize strategies — A/B test sorting rules to ensure maximum performance.
Support with global site KPI performance reporting.
Train markets “new and existing” on platform utilization/ maximization and feature adoption.
Oversee SEO content strategy “from a technical perspective”, and ensure regional websites are optimized for performance.
Partner with Global Retail, Product Development & Marketing teams to set Filtering, Product information, Categorization & other core/evergreen product attributes on all regional product catalogs.
Create and maintain branding and marketing pages globally for all markets/ websites.
Create/ upload new products in the global product catalog, in addition to managing future updates.
Optimize and report on Einstein “Search, Recommendation” strategy– manage up-sell/cross-sell strategy.
Manage language translations process & uploading by regions as new sites are developed and launched.
QA Global Sites for content and product bugs/ misalignments in brand strategy.
Manage site error reporting tool globally & work with regional, global eCommerce and IT teams fix bugs and other errors.
Manage store locator tool globally, and ensure information is up to date and accurate.
Collaborate with digital product team on continued site enhancements, and UAT testing new feature releases.
What you will learn (and/or achieve) in the first 6 months:
In the first 6 months the Manager, Global E-Commerce Merchandising and Optimization will play a pivotal role in the setup & launching of at least two e-commerce sites. As well as supporting a global SEO audit & implementation plan. The role will also be supporting in the redesign of key pages & features on our current site that will be rolled out globally.
What you will achieve in 12 months:
After a year of working at fresh the Global E-commerce Content Manager will be instrumental in optimizing our owned e-commerce experience globally. Ensuring correct site merchandising, optimizing on-site search & sorting rules, while continuously optimizing for web performance & site speed. We will continue to strive for a more personalized on-site experience either via Einstein and/or third party vendors
Bachelor’s degree in Marketing or related field
Five to seven years’ experience working in e-commerce
Experience working in site merchandising and operations
Hands-on experience with Demand ware (Salesforce Commerce Cloud) & Google Analytics required
Must have knowledge of /comfortable working in HTML codes
Advanced Excel skills required
Experience with full Google Suite preferred
Experience working with Content Square & Salsify a plus
Strong product sensibility and ability to merchandise sites in a visually appealing way
Demonstrate strong logical analysis and problem-solving skills
Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
Team-oriented with ability to interact with team members and partners across functions and levels
Outstanding attention to detail and accuracy required; a thirst for learning and success; desire to learn new technologies
Based in New York, NY
Born in Boston, raised in New York
In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling.
In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, tech...nology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.