The PF Independent Franchisee Council (PFIFC) is an independent association of Planet Fitness franchisees with offices located in Atlanta, Georgia. Due to growth of the organization, the PFIFC is seeking a driven, creative and forward-thinking person to join our team. The full-time Communications Manager will provide support to the Executive Director and Board to execute the organization’s communication strategies. The role will direct all communication activities of the council with both internal (members) and external audiences and serve as editor in chief of the quarterly print publication.
As a member of the PFIFC team, you will interact daily with energetic and dynamic business owners. The ideal candidate should possess an entrepreneurial spirit, be passionate about learning, and focused on helping our members thrive. The Communications Manager must possess excellent written and oral communication skills to effectively relay crucial information to both internal and external stakeholders. Candidates should be comfortable working in a small, professional office environment in Atlanta, Georgia.
Job Duties include
Membership Communications and Publications (Fifty percent of time anticipated for these duties)
Plan and manage projects that use written and visual storytelling to support the council’s mission
Serve as the editor-in-chief of quarterly print publications, including creating editorial calendar and story budgets, writing, sourcing, and editing content, maintaining deadlines, and supervising printing and distribution
Ghostwrite for council leadership
Generate monthly e-newsletter
Evaluate member satisfaction through use of surveys
Review and edit all council communications
Assist with annual membership recruitment and retention activities
Management (Twenty percent of time anticipated for these duties)
Oversee Communications Coordinator duties related to membership communications and publications, web presence and social media engagement
Manage relationship with third-party designer
Manage relationship with printer/mail house
Meetings and Annual Convention (Fifteen percent of time anticipated for these duties)
Survey membership and assist Meetings Manager in developing agenda and educational materials
Create and edit content for meetings/sessions
Oversee audio visual production
Negotiate contracts with third parties
Plan and execute event promotional campaigns
Committee Liaison (Ten percent of time anticipated for these duties)
For select committees:
Prepare agendas with committee chair
Develop meeting materials
Take minutes and track action items
Develop communication plans for committee projects as needed
Public Relations (Five percent of time anticipated for these duties)
Manage the strategic development and supervise maintenance of the council’s website, including content and functionality
Manage all other PR activities of the council
Competencies include, but not limited to:
Communication proficiency, both written and verbal.
Ability to write and edit clear, engaging and grammatically correct content.
Excellent attention to detail and project management skills.
Ability to generate persuasive writing and editorial content.
Strong organizational and customer service skills.
Ability to work under pressure, prioritize responsibilities and accomplish tasks on deadline.
Critical and analytical thinking skills to handle obstacles and challenges.
Ability to handle confidential and sensitive information appropriately.
Strong work ethic and have a focus on continuous improvement.
Computer Skills include, but not limited to:
Microsoft Office 365
Adobe Creative Suite
Asana Project Management Software
OneDrive / SharePoint
Zoom Video Conferencing
Writing and editorial experience required.
Experience working with non-profit senior staff, Board and Committee members, as well as membership at-large preferred.
Experience working in a membership association and event promotion preferred.
Knowledge of franchise and/or fitness industry preferred.
Ability to work in a small, socially distanced office environment.
Availability for limited travel (less than 10%).
Bachelor’s Degree in Communication, Journalism, Marketing, Public Relations, or related field.
Five years of related experience.
Additional Salary Information: •Medical, Dental and Vision
•Long- and Short-Term Disability
•Paid Time Off
•Planet Fitness Black Card® Membership
About PF Independent Franchisee Council
The PF Independent Franchisee Council (PFIFC) is a non-profit trade association founded in 2014 by Planet Fitness franchisees. We are dedicated to preserving and enhancing the business interests of all Planet Fitness franchisees and to collaborating with the franchisor to improve brand equity for all stakeholders. Our membership is comprised of independent Planet Fitness franchise owners throughout the United States. We deliver value to our members by creating a community of franchisees to share best practices related to owning and operating Planet Fitness clubs. Our members share their learnings through our various communication channels, by engaging in strategic discussions on committees, and by networking at our annual events.