In depth knowledge of Salesforce Marketing Cloud or equivalent market leading email platform to create, test, and deploy single and multi-step email campaigns, landing pages, events and webinars
Direct experience working with a CRM integrated email marketing platform
Develop email strategy that drives customer retention and lead generation through customer life cycle analysis and lead scoring
Develop and maintain responsive email templates, troubleshoot issues, and stay abreast of technology advances
Responsible for the delivery, data segmentation and post analysis of email campaigns - managing A/B tests, with presentation of results for monthly and quarterly meetings.
Email campaign optimisation, making suggestions for improvement in line with business objectives. Proactively monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement.
Work with different sales distribution channels and understand the sales structure to build effective distributions lists and lead scoring capabilities.
Experienced in email campaign sends, including personalised email campaigns and dynamic sends.
Understands the role of email marketing in the overall marketing strategy and customer journey.
The ability to work on multiple projects at one time
Strong problem solving skills, with an appetite to improve processes and ways of working.
Experience of working with and managing third-party supplier / agency relationships.
An excellent eye for detail and good proof-reading skills.
Ability to work calmly under pressure and to tight deadlines.
Excellent written and verbal communication
Beneficial to have experience in financial compliance procedures