If you’re a media maven who enjoys influencing press coverage and ensuring that news consumers have the skills they need to separate fact from fiction, we want to meet you. The News Literacy Project (NLP) is seeking a full-time Senior Manager of Media Relations to support the organization’s earned media efforts. There is intense public interest in NLP’s work, and we are experiencing tremendous growth. This is a great opportunity for you to help expand the reach of an influential education nonprofit as it addresses one of the most critical issues of our time and to have your work be appreciated by the media, educators, education leaders and the general public across the United States and around the world.
The ideal candidate will have most, if not all, of the following:
At least five years of experience in communications, public relations, public affairs or journalism.
Track record of successfully placing stories, op-eds and other content in national, state and local media outlets.
The ability to recognize and tell compelling stories.
Unafraid to try to find new and creative ways to reach journalists and the public.
Strong writing and editing skills when needed.
Knowledge of social media platforms and how to use them in your work.
Strong contacts and relationships with journalists – especially education writers.
Strong and proactive interpersonal communication skills.
Experience with virtual work environment (both technology tools and personal skills).
This person will have a strong passion for our mission, is unafraid to think outside the box to advance NLP’s brand and maintains a sense of fun while working well both independently and collaboratively.
This position reports to NLP’s Senior Vice President of Communications.
Founded in 2008, the News Literacy Project is a national nonpartisan education nonprofit that empowers educators to teach middle school and high school students how to sort fact from fiction in the digital age. Our central offering is the Checkology® virtual classroom, an online e-learning hub. Since the platform was introduced in 2016, more than 29,000 teachers have registered to use it in all 50 states, the District of Columbia, four U.S. territories and 116 other countries.
About the position
As a member of NLP’s communications team, you will spend most of your time pitching NLP to the media for stories and interviews, building relationships with members of the press for future pieces, and helping our team improve our messaging. You’ll work on communications strategies to raise awareness of our mission and impact, assist the development team with constituent engagement, and amplify our message across multiple channels. You will join the communications team’s efforts to connect journalists, educators, donors, partners and other key constituencies. You will work with NLP’s education, creative services, administrative and development teams as well as communications colleagues to advance our work and support our strategic goals. You’ll hit the ground running, be unafraid to experiment and be a highly motivated self-starter who displays personal integrity and positive influence.
In addition, you will:
Write pitches and making calls to follow up with journalists.
Handle media interview requests (responding to request, booking/confirming, preparing interviewee, drafting talking points, etc.)
Lead education trade media pitching
Research, maintain and update media contact lists
Track media placements and scores them
Assist with crisis comms response
Provide research support for podcast
Serve as a back-up to social media manager
Occasionally write and edit op-eds and other content and work with the team to target and place them.
Other duties as assigned.
Note: Occasional evening and weekend work may be required.
Compensation and benefits
Salary is based on experience and qualifications. NLP offers outstanding benefits, including health and dental insurance, a 401(k) plan and more.
This position is virtual; the successful candidate can live anywhere in the continental United States.
To apply, send a cover letter, three writing samples and a résumé to [email protected] with “Media Relations” in the subject line. The cover letter should be in the form of a pitch note that you would send to the media to promote yourself.
The application deadline is Friday, December 4, 2020. We hope to hire for an early January 2021 start date.
The News Literacy Project welcomes applicants from diverse backgrounds. We offer equal opportunity in employment for all qualified persons and prohibit discrimination in employment on the basis of race, color, religion, creed, sex (including sexual orientation and gender identity), national origin, ancestry, age, veteran status, disability unrelated to job requirements, genetic information, military service or other protected status.
In addition to the experience and skills noted at the beginning of this job description, the successful candidate will also have all or most of the following:
A minimum of five years of relevant experience.
Deep knowledge of the news media ecosystem.
Relationships with and contacts at mainstream, diverse and alternative media outlets.
Knowledge of digital and emerging social media trends.
Superior written and verbal communications skills, and the ability to translate jargon and technical language into compelling copy.
Familiarity with AP style.
Ability to operate effectively under deadline pressure.
Experience and comfort with working in a virtual work environment (in terms of both technology tools and personal skills).
Knowledge of the state of misinformation today is a plus.
About The News Literacy Project
Our mission: The News Literacy Project, a nonpartisan national education nonprofit, provides programs and resources for educators and the public to teach, learn and share the abilities needed to be smart, active consumers of news and information and equal and engaged participants in a democracy.
Our vision: News literacy is embedded in the American education experience, and people of all ages and backgrounds know how to identify credible news and other information, empowering them to have an equal opportunity to participate in the civic life of their communities and the country.
News literacy: The ability to determine the credibility of news and other content, to identify different types of information, and to use the standards of authoritative, fact-based journalism to determine what to trust, share and act on.