The Social Media Specialist is part of the Strategic Communications team within the Division of Communications at Vanderbilt University and is a key contributor responsible for the planning and distribution of engagement-ready social media content across the institution's priority platforms and engagement with the university's audiences via social media. This position creates, edits and produces content in accordance with the university's strategic and communications plans, and in coordination with current branding and marketing initiatives. Reporting directly to the Director of Social Media, the Social Media Specialist manages social media-related projects in the Division of Communications and with its partners throughout the university.
The Office of Strategic Communications designs and executes integrated communications strategies to protect and enhance Vanderbilt's local, national and international reputation, and positions the university as one of world's leading academic research institutions across a variety of digital and traditional channels. The Social Media Team is responsible for engaging with key audiences and communicating the university's key initiatives online.
Duties and Responsibilities
Contribute to social media efforts for Vanderbilt University's primary accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube and other social media platforms, including writing copy and posting to the social media accounts, creating digital media assets, researching content, and more
Under the guidance of the Director of Social Media, implement marketing and social media campaigns and strategies, including budget planning, content ideation, ad creation, schedules and analysis
Grow and expand the university's social media presence into new social media platforms, and increase its presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Provide timely responses to comments, direct messages, mentions and relevant keywords on social media platforms
Monitor, measure and report on social media content performance, engagement and benchmarks; analyze, review and report on effectiveness of campaigns in an effort to maximize results; closely monitor potential issues and create reports for senior leadership; make channel- and content-strategy implementation recommendations based on data
Coordinate communication plans with other VU areas, including Admissions, Athletics, Development and Alumni Relations, schools, departments and others including student organizations and groups
Research emerging social media platforms and trends while providing oversight and recommendations for best practices
Manage social media-centered contests and giveaways that aim to improve our engagement with our core audiences
Work closely with members of the Division of Communications on influencer engagement
Provide overall support as needed and assigned for department priorities
Demonstrate understanding of the university's mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies and social media tactics
Communicate and collaborate effectively with a wide range of audiences--including faculty, students, leadership, staff, alumni and vendors
Efficiently and effectively manage multiple, complex and results-oriented projects with both quick turn-around requirements and long lead times
Adhere to confidentiality and business ethics; demonstrate outstanding judgment and discretion
Work outside regular business hours as needed in order to perform job responsibilities, including being officially on-call
Perform other relevant duties as assigned
Internal Number: 2000568
About Vanderbilt University
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.