Job no: 501764 Position type: Full-Time 12-Month Department: 411200 - Office of Admissions & Scholarships Location: Main Campus - Starkville, MS Categories: Support Staff Position Open Date: Nov 3 2020
Develop and maintain a social media strategy for the Office of Admissions and Scholarships. Produce content (including stories, photography, graphics, emails and videos) for all platforms with an emphasis on social media usage. Manage social media metrics. Serve as a resource for departmental training for social media content and platforms. Optimize day-to-day social media and digital platforms for prospective students and other key audiences using extensive knowledge of MSU's admissions and scholarships processes.
1) Develop and maintain a comprehensive social media strategy to expand our reach, support the MSU brand, and facilitate helpful interactions with the Admissions office in order to promote an efficient enrollment process. 2) Manage Enrollment Services' presence in social media networking sites and work with the website development team to ensure social media tools are kept up to date. 3) Write, create, and/or produce compelling stories, photographs, graphics, and videos for publications on the department's website, email campaigns, newsletters and social media outlets to engage various audiences (prospective students, parents, high school counselors, etc.) 4) Provide training as needed to departmental staff on best practices for creating, managing, monitoring and developing content social media channels. 5) Establish and monitor benchmarks for measuring the impact of social media efforts and report analytics on the effectiveness of such efforts. Benchmark against competitors and make recommendations for improvements. 6) Assist in integrating social media into overall marketing initiatives for the department. 7) Work with the Enrollment Marketing team and Office of Public Affairs to gather and create branded content to ensure consistency across marketing channels. 8) Work closely with the campus visit and recruitment team to understand all areas of undergraduate student recruitment in order to ensure accurate information is presented on social media platforms.
Bachelors Degree Focus: Communication
Valid Driver's License
Experience: 2 years
Substitutions allowed: None
Experience with online platforms, monitoring and measurement platforms is preferred, including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, and TweetDeck, Slate, Strong computer skills, specifically with the Adobe Creative Suite and MS Office Suite.
Working Conditions and Physical Effort
1) Position requires travel. 2) Frequent - Externally imposed deadlines; set and revised beyond one's control; interruptions influence priorities; difficult to anticipate nature or volume of work with certainty beyond a few days; irregular hours may be anticipated; meeting of deadlines and coordination of unrelated activities are key to position. 3) Job frequently requires walking, sitting, reaching, talking, hearing, handling objects with hands 4) Job requires standing, stooping/kneeling/crouching/crawling, and lifting up to 10 pounds. 5) A valid driver's license is required. 6) Vision requirements: Ability to see information in print and/or electronically 7) Hearing requirements: Heavy telephone contact requires ability to hear and respond to telephone conversations
MSU is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, sex, religion, national origin, disability, age, sexual orientation, genetic information, pregnancy, gender identity, status as a U.S. veteran, and/or any other status protected by applicable law. We always welcome nominations and applications from women, members of any minority group, and others who share our passion for building a diverse community that reflects the diversity in our student population.
Internal Number: 501764
About Mississippi State University
Mississippi State University represents the highest level of research activity for doctorate-granting institutions and is designated by the Carnegie Foundation as an R1-Very High Research Activity University. Also, a National Science Foundation “Top 100” research University, MSU shelters a chapter of Phi Beta Kappa, the nation’s oldest and most prestigious honor society, and values the talents of our distinguished faculty, staff, and student scholars. Here, a culture of inclusion is fostered and we’re driven each day to make a difference at the local, state, regional, national and global levels. At Mississippi State University we invite you to join us as we continue our momentum in research, teaching, and service.
To apply, please go to http://explore.msujobs.msstate.edu/