Brand Strategy Development - in partnership with the Director of Brand Strategy, responsible for developing and implementing the overall vision of Chicago Boothâ™s brand strategy.Â Responsible for evolving and applying Chicago Boothâ™s global brand strategy to meet the needs of specific markets and audiences. Ability to connect the dots between enterprise wide brand strategy and those of individual programs and departments in meaningful ways.
Insights Development - interpret audience insights and translate those into business opportunities and objectives. Collaborate with the Institutional Research team, the Marketing Analytics team and Director of Digital Engagement to measure campaign performance, design and analyze research, and provide informed decision making to teams across the enterprise.Â Optimize the manner in which audience research and insights are used to guide approaches, decisions and performance measurement for global markets.Â Provide consultation to partners on the intersection of insights and strategy as needed.
Brief Development - ground brand and marketing strategies in deep brand, marketing and audience understandings.Â Draft clear and simple creative and marketing briefs that combine knowledge of available data, market research, and our audiences with brand proposition to inform the marketing team in actionable ways.Â
Cross-Functional Dot-Connector - articulate and document strategy clearly to internal and external teams. Ability to connect the dots between enterprise wide brand strategy and those of individual programs and departments in meaningful ways. Understand a wide variety of marketing and communications realms of expertise, including, but not limited to, digital marketing, analytics, creative, content, development and market research. Ability to discern when to use each area to dig deeper to solve a challenge and to leverage each to solve a business challenge.
Integrated Marketing Plans - develop and execute integrated marketing plans for enterprise efforts and consult on integrated marketing strategy and best practices across the enterprise. Requires demonstrated command of and executional experience with an extensive set of marketing strategies and tactics with an emphasis on digital marketing.
Collaboration - works closely with programs, centers and senior department leaders to identify the brand strategy to meet the different needs of a complex global school. Lead collaborative cross-functional teams to direct the creation, execution, and evolution of strategic marketing plans at an international and regional level across all channels
Annual Planning - partner with the Operations team and Director of Brand Strategy on annual planning, focused on creating alignment between research insights, our brand strategy, and project planning and prioritization.
Brand Strategy Internal Consultant - provide consultation to partners on brand strategy and consumer insights as needed.
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
May assist managing relationships with external sales agencies.
Performs other related work as needed.
Minimum five years of experience in a marketing/marketing communications position.
Strong leadership skills.
Impeccable communications and interpersonal skills.
Excellent analytical skills.
Strong presentation skills.
Expertise in integrated marketing, brand building, positioning and marketing with a strong foundation in digital.
Familiarity with higher education and The University of Chicago and Chicago Booth.
Work effectively in a highly collaborate and unpredictable environment where there are often multiple, sometimes-conflicting, priorities and stakeholders.
Self-motivated; ability to identify opportunities for improvement and recommend effective changes.
Cover letter (preferred)
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Internal Number: JR09442
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