At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.
In fulfillment of this mission, UC Online is seeking one (1) to seven (7) candidates for the position of Manager Strategic Marketing.
The Marketing Manager works in a cross-fuctional team representing the entire student lifecycle, from interest to academics to student support. Collaborating with these stakeholders, the Marketing Manager is responsible for the development of unique marketing strategies and campaigns in support of UC Online certificates and degree programs. The Marketing Manager will utilize a diversified promotional mix that yields a quantifiable and significant return on marketing investments across the spectrum of channels.
This approach will be aligned with the goal of increasing student enrollments and revenue. In addition, the Marketing Manager leads and implements brand strategy development, research, copywritinig, interpersonal collaboration, project management, analysis, and staff/vendor relationships. The Marketing Manager will positively impact the fiscal performance of the programs assigned and the quality of UC Online relationships with internal and external constituents who are collaborative partners.
Bachelor's degree with at least three (3) years of experience, or equivalent combination of education and experience
Experience must be in product marketing and campaign planning, including direct and/or interactive marketing, research, messaging, positioning, copywriting
The ideal candidate will possess a degree in marketing or a related field and product management and/or ad agency experience
Candidates should be able to demonstrate capacity for developing and understanding marketing strategy, search/online advertising and pay-per-click, excellent creative and copywriting skllls, proficiency with Microsoft Office (particularly MS Excel), basic understanding and experience with Customer Relationship Management (CRM) systems and website content management, project management fundamentals, and negotiation ability
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
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Internal Number: 54844-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.