As the Director of Next Generation Products Commercialization in the Marketing Intelligence & Insights function you will be joining a team of exceptional consumer marketers in a World Class Marketing Organization. As a marketing led organization we manage some of the largest and most iconic CPG brands. This is a fast paced and collaborative environment with a heavy emphasis on marketing excellence and talent development.
Your overarching responsibilities include:
Understanding the consumer, the category, and the brands’ high-level pipeline strategies
Leverage this knowledge to lead the implementation of the innovation pipeline
Significant collaboration with cross departmental stakeholders.
This role will be responsible for managing and leading products through critical internal process timelines and milestones, as well as own the execution of the process approvals.
PRINCIPAL DUTIES AND RESPONSIBILITIES
We are looking for a dynamic, detail oriented, process driven and passionate individual to join our marketing team and be a part of an exciting opportunity to change the tobacco landscape and reimagine a new world of nicotine enjoyment for Adult Tobacco Consumers (ATC).
Backed with experience, dedication, and best-in-class industry resources, you will be responsible for the management and execution including (but not limited to) Stage and Gate, FDA Reportable Names, and scheduling approvals and communications through the SOP process.
The Director NGP Commercialization will:
Lead New Category (Vapor, Modern Oral, THP) pipeline planning process including, but not limited to, cross functional meetings ,key project milestones, and PDT visibility across the organization
Management and prioritization of the regulatory work streams related to new categories – Vapor, THP, and Modern Oral via SEs, MRTPAs, PMTAs or other viable workstreams
Serve as the ongoing primary workflow management resource in consumer marketing for scientific and regulatory affairs (S&RA) and research and development (R&D) to meet agreed upon deliverables and timing
Application of the “protect, compete, transform” framework to assist in prioritizing resources across the organization that support product development.
Assurance that all potential regulatory responses recommended across the organization consider ATC implications
Provide contingency planning to ensure simplified submissions (Full PMTA vs. Supplemental PMTA) with maximum business opportunity
Lead New Category pipeline competitive intelligence including, but not limited to, IP Applications and approvals, PMTA / MRTPA / SE Filings, and global launches that may influence competitive approaches in the U.S.
Collaborate with cross-functional teams, including Commercial and Global Teams, to meet project objectives and timelines
New Category point person for the approval process, in support of innovation and pipelines goals
Collect, track, and synthesize key project data and proactively identify risks to plans
Communicate expectations to stakeholders across the organization to support decision making (SOP Process)
Manage third party partners and stakeholders to integrate solutions as needed
Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.
Demonstrated excellence in project management and coordination among cross-functional teams
Ability to lead, plan, influence and communicate project initiatives
Detail oriented, results-driven self-starter who can work well both independently and as part of a team
Innate curiosity with an innovative mindset and creative thinking process
Strong written and verbal presentation skills – ability to distill and present complex information in simple to understand formats; right sizing level of communication based on audience needs
Exemplary interpersonal skills and ability to influence external and internal partners without direct line authority including senior levels within the organization
Proactively address needs and work with colleagues at various levels of experience, across departments, and with agency representatives (if required)
Passion for brand marketing and understanding consumer values and needs
Bachelor’s Degree required
Graduate Degree (MBA) and/ or 4+ years project management discipline in CPG category is a plus
Knowledge & Experience:
Previous experience leading cross functional NPD/NPI project teams in consumer electronics, medical devices or FMCG required
Ability to proactively identify project bottlenecks and provide solutions to mitigate
Demonstration of ability to develop and deliver clear and concise communications to be used for reporting of key projects and timelines across key initiatives
Good attention to detail is required together with the ability to plan and manage activity across a large number of workstreams
Strong leadership characteristics are essential
Proficient at using Microsoft Project or other project planning tools to plan and track projects
Employer will assist with relocation costs.
Additional Salary Information: Competitive salary plus annual bonus and long term incentive
Internal Number: 29779
About Reynolds American
Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..