About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The Media Planner and Analyst will own the Roux Institute's paid strategy including social ads, paid digital, paid search, etc. In coordination with the Central Marketing Communications team, they will manage channel selection and implementation, the creative process (photography, copy, etc.), the budget, the test and learn plan, and performance analysis/reporting. Experience with scheduling, measurement, and listening tools is essential.
Responsibilities: Key Responsibilities
Plan and develop advertising strategies for the Roux Institute to meet established goals
Monitor online and offline ad campaigns (e.g. on radio, digital display, OOH)
Collect all specifications and release all assets to media partners
Regularly report campaign results
Optimize advertising strategies for varying audiences and channels
Design and review advertising budgets
Negotiate with media partners to close competitive deals
Develop and facilitate the contract approvals for all media buys
Create new campaigns to reach target audiences (as needed)
Ensure a cohesive advertising messaging across campaigns
Build long-term relationships with media influencers to promote our brand
Collaborate with colleagues across the university on learnings and best practices
Bachelor's degree in communications or marketing
4 to 6 years of previous experience as a Media Director, Media Planner, Media Manager, or similar role
Experience building effective cross channel advertising campaigns
Knowledge of different types of media channels (purchasing and KPIs for each)
Working knowledge of scheduling and analytics tools (e.g. Marketo, Salesforce, Google Analytics)
Experience with budget planning
Ability to manage, combine data from various sources and report out on campaign performance
Strong decision-making skills
Excellent communication skills
Appetite for learning and trying new things
Experience in higher ed marketing and enrollment a plus
Salary Grade: 11
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.