The Associate Director of Campaign Strategy is responsible for planning, developing and implementing the marketing and lead generation strategies for a variety of academic programs, target audiences, and initiatives, for Central Michigan University. This includes a strong focus on top of funnel enrollment communications to develop lead gen, providing critical insight into microsite/landing page development and strategy, and providing leadership for go to market strategies that drive continued and sustained enrollment that meet and exceed enrollment targets. The Associate Director works directly with university partners/vendors as well as internal staff and resources to manage projects and collaborate with the creative team in conceptualizing, planning and implementing innovative marketing communications strategies and marketing plans. The Associate Director collaborates with the Directors of Integrated Marketing and Digital Strategy to develop market driven research and uses that data to further develop market opportunities to build, sustain and grow enrollment. Leadership skills and a collaborative, goal-oriented mindset are a must.
Bachelor's degree preferably in marketing, communications, public relations, advertising or related field. Five years of relevant experience in a marketing position with demonstrated progression of responsibilities in the use of traditional but primarily online marketing strategies and mediums for a product or service. Ability to think strategically and advance internal client/university goals through communications. Demonstrated experience working with a team to develop and execute various components of an integrated marketing and advertising campaign. Experience creating and managing digital marketing campaigns and strategies. Ability to collaborate with team members and campus clients, identifying needs and goals and articulating marketing strategies and rationale. Demonstrated ability in the use of various social media to increase awareness of products/services, identify markets/audiences and engage users. Experience in measurement, analysis and evaluation of marketing and communication initiatives and online analytics. Strong organizational, project management, communication and problem- solving skills, with the proven ability to plan, establish priorities and shepherd multiple tasks and projects. Ability to work efficiently under pressure with careful attention to detail. Team player who is highly motivated and a self-starter, with an ability to inspire and persuade others.
"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate in employment against persons based on age, color, disability, gender, gender identity/gender expression, genetic information, familial status, height, marital status, national origin, political persuasion, race, religion, sex, sexual orientation, veteran status, or weight (see http://www.cmich.edu/aaeo)." For additional job opportunities, visit our web site at www.cmich.edu/hr_home.htm
Internal Number: 124653065
About Central Michigan University
Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.