Plan and execute direct-to-consumer marketing activities, including planning, creation, printing, and mailing of physical catalogs and planning and implementing online and e-mail promotions.
Plan and execute outreach to potential instructors for course adoption.
Plan and execute marketing plans via online retailers using their proprietary marketing tools.
Plan and execute types of direct marketing as needed; develop and maintain familiarity with Chicagoâ™s publishing program, as well as those of its marketing client presses.
Analyze results from all direct-to-consumer and targeted marketing efforts.
Manage budget for direct-to-consumer marketing.
Manage one direct mail copywriter and one marketing systems coordinator.
Work with other marketing managers and Marketing Director on planning and executing larger departmental or Press-wide initiatives.
Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
Performs other related work as needed.
5-7 years in book publishing.
Knowledge of specific markets.
Budget management skills.
Excellent verbal and written communication skills.
Customer service skills.
Attention to detail.
Work as part of a team.
Work independently with a high degree of initiative.
Manage multiple projects simultaneously, set priorities, and meet deadlines.
Manage stressful situations.
Knowledge of word processing, spreadsheet, and database software.
Represent organizations positively to internal and external clients.
Strategic leadership skills.
Knowledge of database management software.
Cover Letter (required)
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Internal Number: JR09220
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