●Bachelor's degree is required. ●Master's degree is preferred.
Online App: 15000
Position Summary:
The Digital Marketing Strategy Manager supports EKU by developing, implementing, managing, and interpreting performance of digital marketing strategies. This position improves the volume or quality of traffic to assigned web pages/sites from search engines' search results and makes recommendations to position the university website in a competitive search engine optimization environment. The DMSM also builds relationships and collaborates with university personnel to facilitate digital marketing projects.
Minimum Experience:
Requires three years of related work experience. Prefer experience in the areas of marketing strategy, marketing analysis, website design, architecture, and web authoring or related field is required, including experience resolving hardware and software issues.
Position Title: Digital Marketing Strategy Manager
Eastern Kentucky University is a regional, coeducational, public institution of higher education offering general and liberal arts programs, pre-professional and professional training in education and various other fields at both the undergraduate and graduate levels. Located in Richmond, Madison County, Kentucky, Eastern has a distinguished record of more than a century of educational service to the Commonwealth. Situated near the heart of the Bluegrass, Richmond is served by a network of major highways that make Eastern easily accessible from all parts of Kentucky and surrounding states. Richmond is 26 miles southeast of Lexington, Kentucky. Interstate Highways I-75 (north-south) and I-64 (east-west) make the metropolitan areas of Cincinnati, 112 miles to the north, and Louisville, 110 miles to the west, within convenient distance by automobile. Richmond is also served by U.S. Route 25 from Southeastern Kentucky and Kentucky Route 52 from the east and west. The Bluegrass, Mountain, Daniel Boone, and Cumberland Parkways provide even greater accessibility by automobile since the city is located near the convergence of these arterial highways into the interstate system. Richmond, ...the county seat of Madison County, is one of the Commonwealth's fastest-growing cities, with about 33,000 residents. The community provides an excellent environment for the university student and boasts a regional shopping mall, theaters, live entertainment, fine dining, cultural events and activities, as well as many areas of historic and scenic interest. Fort Boonesborough State Park, birthplace of Kentucky, is located 12 miles to the north. Many other historical sites are within easy driving distance. Scenic and recreational areas surround this section of the state .
