| Position Summary The Pingry School seeks a strategic leader who is passionate about communications, marketing, and being a member of a school community. This position will be responsible for developing and bringing to life a multi-channel marketing strategy and strategically communicating with all of Pingry’s constituents. This role influences how we define and shepherd the School's external voice and image and helps bring that vision and story to life via smart, effective, impactful, streamlined, and consistent communications. The Director of Marketing and Communications reports directly to the Director of Institutional Advancement. Responsibilities: ? Develop and implement an integrated messaging and storytelling framework that aligns with and advances the School’s strategic plan. ? Directly oversee and strategize all internal communications directed to current families, faculty, and staff; work collaboratively with all school departments, The Pingry School Parents’ Association (PSPA), and Board of Trustees to align accurate, consistent, and timely messaging. ? Oversee branding standards and enforce consistent and appropriate use throughout all media, ensuring a long-term, favorable brand equity position. ? Manage all Pingry Corporation branding initiatives including Summer and Auxiliary Programs, Employer Branding, the Office of Institutional Advancement, and any future entities under the umbrella of The Pingry Corporation brand. ? Partner with all School Offices to implement innovative and effective ways for constituents to communicate. ? Manage, lead, and oversee the marketing and communications team, freelancers, and consultants. ? Ensure effective dissemination of Pingry news to all constituent groups and the general public. ? Serve on School’s crisis management team and act as the School’s media relations and public affairs contact, executing highly-sensitive crisis communications in timely, confidential, and a strategic manner. ? Monitor peer schools and other inspiring companies to inform and enhance our practices and processes as well as reporting on trends and changes in the independent school marketplace. ? Oversee and be a good steward of the Communications and Marketing budget. ? Oversee the design and content of the School’s website, ensuring appropriate content updates by providing high-level coordination with content owners. ? Oversee regular professional photography and videography to ensure high quality content for use in digital and print communications across all school departments, chiefly Admission, Advancement, and Human Resources. ? Oversee content strategy and tone of multiple all-school social media accounts. ? Directly manage annual print projects from creative phase to delivery and oversee other high-profile digital and print publications. |
