Department:US Personal Systems Search – Focus: Gaming & Core PS
E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) are the new “digital shelf.”
This role will be a part of Paid Search Team that operates at the intersection of Digital Marketing, E-commerce and Personal Systems category. The successful candidate will play a strategic role in elevating Search coverage, Return on Ad Spend (ROAS) and, Other KPI’s through the proactive and effective execution of both paid text and product search engine advertising.
We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance not just of HP products, but our team as a whole. This role will be a part of a Marketing Search COE Team.
Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes but is not limited to: strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page revisions.
Annual to daily management of the paid search programs, including planning, budget, strategy and reporting
Manage paid search campaigns across multiple search engines and marketplaces to ensure program specific coverage and ROI goals are being met
Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization
Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site goals
Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics
Consistent communication with merchant teams and HP Partners to identify opportunities as well provide key learning for each family of products
Provide recommendations for annual budget planning
Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
Analyze campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
Must be able to present results as well as high-level trends
Ability to gather insight from data and execute next steps accordingly
Ability to analyze current HP Partner online infrastructure and provide recommendations meant to improve overall HP brand coverage metrics
Manage internal relationships with HP Store teams as well as external relationships with HP partners, agencies and search engines
Minimum of three years of expert experience with Google Adwords and/or Google Shopping
Proficient with Search reporting tools (DoubleClick, Google Analytics, SEMRush, etc.)
Deep knowledge of paid search engine advertising tools (Google, Bing, Amazon) and bid management systems (Adwords, DoubleClick, Amazon Marketing Services, Google Analytics, Tag Manager etc.)
Extensive experience managing paid search placements including SEM (text ads/PPC), Product Listing Ads (PLA)
Knowledge of both local (within their country/region) and global search engine trends
Proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.
Advanced Excel/Data base capabilities and strong proficiency with PowerPoint
Agency or Agency management experience
Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control)
Self-directed with a passion for learning, automating, and sharing knowledge
Ability to work in a highly matrixed environment with roles and responsibilities that can be fluid
Very strong teamwork orientation
Ability to work with global teams across multiple time zones
Fluency in English, knowledge of French
Desired but not required knowledge or capabilities
3-5 years of Google Shopping, Adwords, Google Adwords Certification preferred
Experience with Google Organic Search Engine Optimization
Multi-lingual capability a big plus (Spanish, Portuguese, Italian, German, French)
Internal Number: 2
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