Want to lead large, highly complex brand initiatives that have a significant impact on the business results for a Fortune 200 Company with some of the most iconic brands? If you have a bachelor’s degree along with 5 plus years of brand/marketing experience within a variety of channels, we want to speak with you! We are looking to fill a Brand Manager position in Richmond, VA. We provide our Brand Management employees opportunities to utilize and develop their skills across our Tobacco Operating Companies and brands in roles that include: equity and digital strategy; price, promotional, and retail strategy; new product development; and regulatory strategy.
What you will be doing:
• Leading large, complex equity building and digital programs through the project management process, including briefing and creative evaluation • Analyzing complex business issues, identifying patterns and trends, and making fact-based recommendations for assigned brand(s) using multiple data sources • Collaborating with an agile team to develop and launch innovative products that help Altria achieve it’s 10-year vision • Ensuring brand initiatives are responsible and follow the laws and regulations of our highly regulated industry • Leading cross-functional teams with members from agencies and internal functions, like compliance, product commercialization, finance, sales and distribution, and product development, with significant autonomy • Understanding how decisions impact assigned brand’s P&L and manage and track budget for assigned programs
We want you to have:
• Bachelor’s degree • 5+ years of relevant brand/marketing experience • Experience working with a variety of marketing channels • Experience working in an agile environment and/or agile product development preferred • Behavioral based marketing experience is a plus • Mentally resilient; is willing to debate but can make a decision and move on when needed. • Strong process and project management skills • Shows excellent judgment in decision making by taking calculated risks based on the environment, data and the long-term perspective • Demonstrates solid financial analysis skills with an understanding of how decisions impact other parts of the company
Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton, and Nat Sherman. We have 35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company. And we have an 80% interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria’s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity.
At Altria, we recognize that our people are the reason we achieve our business goals. It’s only through diverse perspectives and insights that we will be able to take on the important challenges we will face to dramatically transform our business – and our industry. The work opportunities and experiences, combined with training, development, and advancement programs, allow our employees to achieve their full potential and deliver superior business results. We have the opportunity to make more progress on harm reduction in the next 10 years than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer.
Employer will assist with relocation costs.
Internal Number: 2020-3493
Altria's companies have a strong American heritage stretching back more than 180 years. We are a FORTUNE 200 company, proud to call Richmond, Virginia our home. We are guided by our Vision and lead by Our Cultural Aspiration. Our people and companies address tough industry issues, like reducing the health effects of tobacco use and preventing underage tobacco use. And we focus on strengthening the communities where we live and work. Our family of companies includes Philip Morris USA; U.S. Smokeless Tobacco Company; John Middleton; Ste. Michelle Wine Estates and Philip Morris Capital Corporation. While our companies have evolved over the years, our success is still firmly rooted in our companies’ ability to understand changing consumer preferences and societal views toward tobacco.