The Assistant Director for Digital Marketing is responsible for helping to lead the strategy and content development for digital marketing for the Advancement Division, with a focus on several key fundraising units. Specifically, the incumbent will develop email, social media, and web strategies to support the fundraising efforts of the Brown Annual Fund (The Brown Fund, Brown University Sports Foundation, Brown Medical Annual Fund, School of Engineering, and School of Public Health), Office of Planned Giving, Parent and Family Giving, etc. This role will have an annual goal of generating at least $2-3 million in revenue for Brown University from dozens of digital campaigns that may include several hundred email sends, and supporting web content, social media advertisements, and posts.
The Assistant Director also plays a lead role partnering with staff within Advancement Reporting Services, Advancement Communications, University Communications, other departments, to advise Director, Direct Marketing on segmentation strategies and messaging for outgoing marketing efforts. The Assistant Director is also responsible for requesting and ensuring the accuracy of digital data files, including biographic information and calculated fields for direct marketing communications.
In addition, this position is responsible for managing the role of Digital Marketing Production Specialist, who helps execute the preparation, testing, and sending of direct marketing email communications for division partners, in addition to playing a strategic production role for paid and organic social media.
The Assistant Director is responsible for maintaining visual designs and identities as well as static (text and images) and multimedia (audio and video) content, adhering to University standards in digital communications and image use.
Education and Experience
Bachelorâ™s degree and four years of relevant experience (advancement, marketing, communications, etc.), or an equivalent combination of education and experience.
Excellent communication skills, both written and oral, and proofreading skills required.
Strong skills in word processing, spreadsheets, and database software required; familiarity with Windows and Macintosh environment preferred. Knowledge of and experience with web and graphic design software (Adobe Suite) is strongly preferred.
Must be comfortable and creative as a computer user, interested in using technology to streamline activities. Ability to adapt to changing technologies is essential.
Ability to deal with confidential information with complete discretion required.
Must be able to work with and rely on others, within team and division as well as outside vendors, to accomplish programmatic responsibilities.
Deadlines are a major part of Advancement Communications and Marketing team. Priorities often shift, and it is necessary to be flexible and have the ability to change directions in mid-stream to be able to meet all deadlines.
Must be able to function effectively in fast-paced, high volume work place and manage multiple priorities simultaneously.
This position must be technically proficient to work independently on one hand, while also working collaboratively with members of the Advancement Marketing and Advancement Communications teams, Annual Fund teams, and Advancement Information Services, as well as other areas within Advancement.
Candidates must demonstrate a willingness and ability to support a diverse and inclusive environment.
All offers of employment are contingent upon successful completion of a background check and education verification.
Recruiting Start Date:
Job Posting Title:
Assistant Director, Digital Marketing
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Internal Number: REQ167368
About Brown University
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.