The Social Media Coordinator serves as the primary manager and coordinator of the University's institutional social media presence. This position leads in the creation, planning, strategic direction, management, implementation, and assessment of all the University's institutional properties. This position also promotes the University for the purpose of bringing local, regional, and national distinction to the campus. This Social Media Coordinator assists all other departments, colleges and organizations on campus with their social media planning and implementation.
Duties include, but are not limited to:
Manage and oversee the university's institutional social media presence.
Develop and implement strategies to complement the university's goals and mission for a variety of audiences.
Craft original daily content and monitor conversations on multiple platforms in an effort to increase followers and engagement.
Manage separate, distinct online communities on ten+ social media properties including 27,000+ followers on Facebook, 14,000+ followers on Instagram, 17,000+ on Twitter, 45,000 on LinkedIn, 1,000+ on Snapchat, and more.
Monitor metrics and trends to analyze the impact and effectiveness of efforts.
Provide social media assistance and guidance to departments, colleges, organizations and other groups on campus.
Meet with various groups to provide support on any and all social media-related needs.
Offer workshops and one-on-one training and support.
Develop advertising, campaigns and/or graphics for other departments' social media efforts.
Assist with emergency communication.
Attend training sessions and participate in simulated exercises to learn and become familiar with the best practices for managing crisis situations.
Research and stay current in ideas and trends in using social media for managing crisis situations.
Special projects as assigned by Assistant Vice Chancellor.
Dedicate daily account management on multiple social media properties.
Respond to questions and complaints from the University's constituents in a timely fashion.
Assist in reputation and brand management and playing a role in emergency communications during times of crisis.
Remain flexible and nimble regarding fluctuation in work hours and duties.
Monitor and respond on the University's social media platforms, this requires 24/7 activities.
Display a high level of personal discretion, recognizing that their communication with the University's external audiences could affect recruitment, fundraising, legislative relations, news coverage, and other reputation related areas.
Other duties as assigned.
The ideal candidate will possess:
Interpersonal skill; technical skills; conceptual and creative skills; written and oral communication skills; knowledge of marketing and electronic media.
Review of applications will begin on August 14th and continue until the position is filled. Applications received by this date will receive priority consideration.
Minimum Qualifications: Bachelor's Degree. Master's Degree in communications preferred. Experience in writing/posting for the web and an understanding of its various platforms, e.g. Facebook, Twitter, Instagram, etc. required. Journalism experience will be considered. Must have a knowledge of AP Style writing.
Preferred Qualifications: Advanced knowledge of social media advertising and marketing; experience in higher education.
The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.
Internal Number: 202786
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.