Wells College seeks qualified applicants for the position of Admissions Communications Manager. Reporting to the Vice President for Enrollment Services, the communications manager will develop and implement communication plans to recruit talented students to Wells College. The position will collaborate with admissions professionals, the Office of Marketing and Communications and other campus colleagues, as well as external partners to create a seamless and compelling enrollment experience for our audiences. The position requires excellence in writing, content development, design, and project management. Proficiency in communications (including Slate CRM) technology.
ESSENTIAL JOB FUNCTIONS/TASKS:
1. Develop inviting, engaging content (e-mails, websites, videos, social media, letters, etc.) to guide prospective students through the application, admission, financial aid and enrollment journey:
Write, edit and design content following Wells College brand standards
Deliver content and messages through the full range of communications vehicles
2. Collaborate with personnel within and outside the Admissions and Financial Aid offices to construct communication plans, create and deliver content. 3. Implement and manage communication plans within an email service provider and complex customer relationship management system. 4. Conduct research and develop expertise on Wells College including academic and co-curricular offerings, campus culture, alumni network, and the enrollment process. 5. Participate in the planning, promotion, and implementation of on-campus recruitment events -- including the development and delivery of associated media. 6. Work directly with marketing firms and other partners. 7. Correspond and maintain connections with prospective students through the full range of communications channels, such as social media, letters, phone calls, e-mail and in-person interactions. 8. Other duties as assigned by supervisor.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Excellent technical, organizational and interpersonal skills, ability to work independently, handle confidential information in a professional manner, perform multiple tasks simultaneously, pay strict attention to details, and meet goals and deadlines.
The candidate must possess:
A passion for creating and delivering compelling and engaging communications plans that result in brand awareness, relationship development, and organizational and student success
A commitment to diversity, equity, and inclusion
An appreciation the value of private higher education rooted in the liberal arts
Strong writing skills: clear expression of thought; attention to facts, details, and accuracy; ability to self-edit; ability to shift voice and style as project necessitates
Strong computer skills: proficiency with Slate CRM; ability to manipulate images, design electronic and print publications, create and edit videos (Photoshop, InDesign, Camtasia, Vimeo, etc.) proficiency with Microsoft PowerPoint; ability to learn and use new software programs as needed to fulfill job duties
Ability to dissect and digest complex systems, analyze data and apply conditional logic
Ability to form collaborative working relationships with others, including academic divisions
Excellent customer service skills
A bachelor’s degree or equivalent combination of education and experience
Preference will go to candidates who possess:
Online communications & e-recruiting experience
Web editing skills: Working knowledge of HTML (e.g. images, anchors, links, styles, lists, etc.); conceptual understanding of CSS and CMS (i.e., understand how to navigate and work)
A master’s degree
Wells College is a small coeducational liberal arts college located in the village of Aurora, New York, which offers affordable, family-friendly living within a half hour's drive of Ithaca and within a 75-minute radius of Rochester, Syracuse and numerous other colleges and universities – an area rich in natural, educational and cultural resources. The current student body numbers about 500, 76% from NY State, and 32% identifying as students of color.
Wells College is committed to a policy of nondiscrimination and equal opportunity for all persons. The College seeks to promote diversity in all of its hires to create a multicultural teaching, learning, and working environment; members of under-represented populations are strongly encouraged to apply.
Applications should be submitted online at www.wells.edu/employment and include a cover letter, resume, and the names and contact information of three references. All materials submitted should be in PDF. Review of applications will continue until the position is filled.
About Wells College
The mission of Wells College is to educate students to think critically, reason wisely, and act humanely as they cultivate meaningful lives. Through Wells' academic program, residential atmosphere, and community activities, students learn and practice the ideals of the liberal arts. The Wells experience prepares students to appreciate complexity and difference, to embrace new ways of knowing, to be creative, and to respond ethically to the interdependent worlds to which they belong. Committed to excellence in all areas of its reach, Wells College equips students for lifelong learning and for sharing the privileges of education with others.