| Summary Description Reporting to the Director of Enrollment Management, the Director of Auxiliary Programs is responsible for strategic planning, operations, market development, program design, promotion, budgeting, monitoring, and evaluation of all Meadowbrook Auxiliary Programs including summer camps, after school programs, transportation/bus coordination and the rental of Meadowbrook facilities. Essential Functions and Key Objectives Strategic Program Development Build vibrant programs that achieve annual and long-term net revenue growth targets, support the school’s mission and program, and build Meadowbrook’s market exposure. - Collaborate with school leadership, administration, and faculty to ensure all auxiliary programs align with and support Meadowbrook’s mission and philosophy
- Design, enhance, and expand program offerings that align with our long-term strategic auxiliary programs vision and financial objectives
- Continually explore innovative opportunities for leveraging the intellectual and physical assets of the school
- Continually explore innovative opportunities for supporting school admissions and building the school’s exposure in the independent school market
- Annually seek and analyze input from participants and staff regarding the quality of their program experience
- Seek to identify partnerships that may enhance auxiliary program potential
Program Management Ensure that program participants have a safe and positive experience such that they return and/or recommend our programs to others. - Oversee and manage all auxiliary programs including but not limited to: Meadowbrook Day Camp, Mazemakers, after school programs, transportation/bus coordination and facility rentals
- Provide an appropriately safe, caring, and enriching environment for all auxiliary program participants
- Establish routines, provide positive guidance, and enforce policies and procedures, including disciplinary policies, in accordance with Meadowbrook’s stated values
- Provide ongoing training, supervision, support, and professional development of all faculty and staff of auxiliary programs
- Develop and oversee all safety and health protocols in coordination with school risk management plan
- Oversee all aspects of campus rentals by creating policies, protocols and procedures for facilities usage and pricing for all events and programs on Meadowbrook’s campus beyond the regular school day
Financial Management Ensure that the Auxiliary Programs’ financial performance meets or exceeds budgeted expectations. - Prepare an annual budget covering all aspects of program revenues and expenses to ensure profitability
- Monitor revenues and expenses on a monthly basis, and in accordance with budgetary restrictions, for bottom line performance across all programs
- Provide the Business Office with all the information necessary to complete the financials in an accurate and timely manner
- Work with individual program directors to ensure profitability of their programs
- Establish appropriate compensation for all auxiliary program employees in coordination with the Chief Financial Officer and Human Resources
Marketing, Communication, and Recruitment Effectively promote the programs so as to achieve the enrollment and revenue targets. - Working closely with Director of Enrollment Management, set appropriate enrollment and revenue targets each season
- In coordination with the Communications and Marketing department, develop and implement a comprehensive marketing strategy for all auxiliary programs
- Ensure that all auxiliary programs have an effective and accurate internet presence including website, social media, and digital marketing
- Plan and coordinate the publishing and advertising of program catalogues, brochures, and schedules
- Manage all public relations and marketing initiatives including open houses, mailers, brochures, camp fairs, and ad placement to promote and communicate the programs to prospective and enrolled participants
- Write and distribute regular communications among auxiliary program constituencies that effectively provide updated information and a sense of community
- Serve as primary recruiter to all programs and manage the activities of others charged with recruitment
- Work closely with the Admissions Office to identify and follow-up with participants who have strong potential to convert to Meadowbrook student prospects
- As appropriate, accompany Admissions Office staff to regional marketing events and receptions
Administration and Operations Ensure that the administration of the programs is efficient and effective. - Oversee registration for all auxiliary programs
- Ensure the auxiliary programs database is accurate and comprehensive
- Prepare reports for, and communicate with, Meadowbrook leadership to ensure awareness of auxiliary program performance
- Execute and oversee all contracts related to programs
- Serve as a member of the Crisis Management Team
- Ensure that all auxiliary programs are in compliance with all applicable regulations of licensing and governing entities
Human Resources Hire and manage to build a stable, effective, customer-focused team. - In collaboration with HR and program directors:
- Recruit, hire, and train all Meadowbrook auxiliary program employees
- Ensure that all necessary and required employment forms, including background checks, are completed and on file
- Coordinate and communicate payroll as needed
- Coordinate and conduct annual performance evaluations of all auxiliary programs personnel
Other Duties - Participate in special assignments and projects as needed to improve school operations (i.e. buildings and grounds, safety, accreditation, committees, etc.)
Perform other duties as assigned by the Director of Enrollment Management |
