Position Summary Under the direction of the Executive Director of News in Columbia's Office of Communications and Public Affairs, the Engagement Editor is responsible for creating audience-focused content and an analytics strategy for all Columbia News digital channels, including web, social, and email outlets. Our goal is to create a digital experience that resonates with the Columbia audience-one that draws in new parts of our community and the media. Working closely with the digital content and media relations teams within the department and across Columbia, the Engagement Editor will determine how and where to connect with audiences, including students, faculty, staff, alumni, the media, and influencers. The Engagement Editor will create content based on analytics for optimal posting times, trending stories, and SEO strategies. They will also help guide editorial decisions through active listening, collaborate on creating user journeys, and seek opportunities for audience interaction. The Engagement Editor must have strong editorial experience, digital production skills, and the ability to collaborate across all levels of the university
Responsibilities - Plan, write, and build digital content
- Gather, interpret, and share content analytics
- Plan audience engagement strategy and user journeys
- Oversee SEO optimization on digital products and best practices for digital content delivery
- Collaborate with the Digital Content Strategist and Social Media Director on content creation, product planning and resurfacing content
- Consult on better analytic practices with teams across Columbia University
- Collaborate on editing for accuracy, voice, readability and consistency
Minimum Qualifications - Bachelor's degree required
- Minimum of five years' experience developing or managing written and/or multimedia materials
- Familiarity with user experience and SEO content strategies
- Exceptional interpersonal and communication skills that include excellent writing, editing, proofreading, and attention to detail
- Strong organizational skills and the ability to collaborate across a multi-functional production team
- Deep desire to keep up with digital trends and forecasting
Other Requirements - Advanced knowledge of analytics tools, Google Analytics and BrightEdge
- Experience with content management systems, preferably Drupal
- Knowledge of Adobe Creative Suite, Mailchimp, Slack, and G Suite
Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents. |
