The Director of Digital Communications is an essential part of Dana-Farber's efforts to expand its visibility and reputation, help people with cancer access its clinical care, and build public support for its deep program of scientific discovery.
Reporting to the Chief Communications Officer, the Director provides leadership and accountability for both long-term strategic planning and the day-to-day operations of Dana-Farber's robust online presence and digital outreach initiatives. He/she will work closely and collaboratively with the VP of Marketing and Senior Director of Content and Creative Services to ensure the Institute's digital marketing and content marketing campaigns are as effective as possible, and to grow the Institute's reach and impact online.
Successful candidates will need technical skills to manage and oversee several web sites dedicated to research and treatment of cancer and related diseases, fundraising, and support for the Institute's 5,500 employees. Leading a team of developers and editors, the Director is also responsible for efforts to enhance traffic and participation (SEO, SEM, etc.) to all of Dana-Farber websites and social media channels. In addition, the Director will lead projects to evaluate CMS and CRM needs and systems, and to make several of Dana-Farber's backend systems publicly accessible online.
PRIMARY DUTIES AND RESPONSIBILITIES:
Work with other Directors and Managers to oversee day to day performance of 6-7 major web sites, Intranet, and other digital assets.
Provide digital marketing strategies and tactics in support of Dana-Farber's programs (national reputation, treatment programs, collaborative programs, etc.).
Deliver results against management KPIs for the enhancement of brand image, reach, and access of a national and global brand while managing a significant digital operations budget.
Collaborate with and advise clinical, research and administrative leadership in the use of digital assets and strategies to advance projects and goals.
Supervise key creative and technical agencies and partners (e.g. digital design, technical support, content, analytics, etc.).
Manage the technical, design, editorial and social media staff in the continual development and refinement of web sites and social media properties.
Oversee and implement multiple projects simultaneously.
Responsible for SEO, SEM, social media, usability, brand adherence and effectiveness and performance of the web properties.
Help lead and measure integrated online campaigns and projects on social and multimedia platforms.
Monitor and develop DFCI initiatives, on-line patient support, chat sessions with M.D.'s, and fundraising programs.
Manage vendors and consultants for technology and design upgrades.
Supervise, recruit and develop the digital team.
The Director of Interactive Communications oversees a staff of 12 positions consisting of web programmers, editors, analysts and social media.
MINIMUM JOB QUALIFICATIONS:
Bachelor's degree or equivalent experience required. Master's degree preferred. 15 years of demonstrated professional experience in web development, project management, digital marketing, writing and web editing—preferably in a senior role.
Previous management experience in overseeing complex web sites and executing digital and social marketing campaigns.
Experience delivering against management KPIs for a national and global brand against key attributes such as brand image, reach, access, digital, and MD connectivity.
Experience leading a multi-disciplinary digital team in a complex, matrixed organization (preferably healthcare-related).
Exceptional skills and domain expertise in content management system platforms like Ektron, Episerver, WordPress, Weebly, and/or Drupal.
Ability to present complex information to groups and work with senior management teams.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Proven expertise in Microsoft .Net and Windows Server platforms.
Must be able to coach knowledgeable experts to deliver clear and concise material on complex subjects.
In-depth understanding of digital, social and mobile marketing technologies.
The ability to lead an interdisciplinary professional team in project management to deliver work on-time and on-budget.
Excellent presentation and editing skills and the ability to set and maintain high editorial standards.
Enthusiasm and the ability to garner support and interest from contributors throughout the Institute.
Passion for a mission driven organization like Dana-Farber.
The ability to recruit, retain, motivate and develop top talent.
The highest standards of professional discretion.
Internal Number: 2020-18711
About Dana-Farber Cancer Institute
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to under-served members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.