The New York Amsterdam News is seeking a person to work with our dedicated team to transform our digital presence. This is a one-year contract position reporting to the publisher and is a key position for setting a new course to serve our audience in new and dynamic ways. The position is funded by a specific grant and may be extended beyond the one-year term if additional funding is secured.
Our aim is to greatly improve upon our digital presence to better serve our community with the important news and information they need to navigate their lives. To this end we are seeking someone with a proven track record of envisioning an innovative and responsive digital strategy on multiple platforms that meets the needs of audiences where and how they prefer to consume media and information.
The successful candidate will have a passion for local, community based news as well as a deep knowledge of media production and in the building and maintenance of digital platforms.
This Editor will be responsible for developing a complete digital strategy including a schedule for production, budget and plan for implementation on each platform. This will include overseeing the development of a new website for AmNews that can support multimedia work and serve all the back end needs of publishing and audience analytics; expanding our current social media presence with an emphasis on growing our audience; and creating a robust opportunity for dialogue with our community.
In addition to being responsible for distribution of and engagement with our journalism on all digital platforms the Digital Editor will also be asked to develop live virtual events that will bring our audience together with our journalists, civic and business leaders and newsmakers.
This is a job for someone who has both a vision and the ability to break new ground on how to reach and engage with a community around the issues that touch their lives but who is also someone who likes to roll up their sleeves and do the creative work of creating smart engaging digital content that inspires an audience to come back again and again.
The New York Amsterdam News remains the voice of one of the largest and most influential Black communities in the country and the world. It was founded in 1909 and has dedicated itself to journalistic excellence and presenting news and information that is invaluable to the Black community. Any candidate for this role should be equally passionate about our work and be able to put that mission at the forefront of the work they do in helping us serve our community in a new era.
Compensation: $75k for a one-year contract position.
Candidates experienced in remote working who live outside the NYC region will be considered if they have knowledge of or connection to the communities we serve. Interested candidates should apply by emailing an up to date resume and one page cover letter to [email protected]. The deadline for submissions is 5pm EDT on July 31st, 2020. No phone calls.
The Amsterdam News highly encourages members from historically underrepresented groups in media to apply. The Amsterdam News is an equal opportunity employer. We are a diverse community and are committed to creating an inclusive environment for all employees.
Responsibilities will include:
Oversee the creation of a new website for the AmNews that will better serve its audience and better service the backend of publishing, including hosting multimedia content, audience data collection and revenue generation.
Develop and maintain a budget for web development, negotiate contracts with vendors and project manage all aspects through to launch.
Develop and execute a strategy for the AmNews for digital delivery of our news and information via social media and other methods such as Whatsapp and SMS.
Ensuring the AmNews’ digital engagement always includes an opportunity for dialogue with our audience to learn more about their needs and insights on stories and topics with our community.
Conceive dynamic virtual events that serve the community, draws an audience, and generates income.
Execute the full production of online events, including promotion to garner an audience and ensuring a safe environment for all participants in the forums. This includes all technical and logistical set up, booking of guests and same day execution.
Create a system to track participation by community members and to add to the AmNews’ audience database for future community engagement efforts.
Develop an ongoing system of audience analysis that aids AMNews in better serving its audience.
Demonstrable experience should include much or all of the following:
Proven ability to both envision strategy and to execute it. Conduct analysis of results and adjust strategy as needed.
Expert knowledge of technique to reach and engage audiences via digital platforms.
Examples of project management of the development of websites for a high volume publisher. Including one that serves multimedia content.
Examples of audience analysis and strategic planning for audience development on digital platforms.
Highly conversant in SEO strategies and engagement techniques to build growth and help retain audience engagement.
Experience with negotiating contracts with vendors.
Ability to draft and maintain a budget for a production series while keeping revenue goals in mind.
Proven track record of conceiving and fully executing productions through to deliverables and closing of books.
Experience with producing dynamic professional virtual events on varying platforms such as Facebook, Instagram, Zoom, Twitch, TikTok et al.
Ability to train others in publishing tools and techniques as well as in audience engagement best practices.
Adept at helping multiple partners articulate and negotiate end goals that are achievable.
Experience producing events with news or civic organizations.
Telecommuting is allowed.
About New York Amsterdam News
The New York Amsterdam News was started more than a century ago, with a $10 investment. It has gone on to become one of the most important Black newspapers in the country and today remains one of the most influential Black-owned and -operated media businesses in the nation, if not the world. On Dec. 4, 1909, James H. Anderson put out the first edition of the Amsterdam News with six sheets of paper, a lead pencil, a dressmaker’s table and that $10 investment. The Amsterdam News was one of only 50 Black newspapers in the country at that time. Copies were sold for two-cents a piece from his home at 132 W. 65th St. in Manhattan. The paper was named after the avenue where Anderson lived in New York’s San Juan Hill section of Manhattan.
By 1910, as Blacks began the Great Exodus from the South, moving into big cities like Chicago, Philadelphia and New York’s Village of Harlem, so grew the success of the Amsterdam News, so much so that An- derson soon moved the paper uptown to 17 W. 135th St. Still growing, the AmNews moved again in 1916 to 2293 Seventh Ave. The next move came in 1938 to 2271 Seventh Avenue until, in the early 1940s, it relocated to its present address at 2340 Frederick... Douglass Blvd. in Harlem. In 1926, publisher Edward Warren’s wife, Sadie, purchased the paper. It struggled for survival until 1935, when it was bought by two of the nation’s foremost Black entrepreneurs, Dr. Cielan Bethan Powell and Dr. Phillip M.H. Savory of the Powell Savory Corporation. Powell assumed the role of publisher. During Powell’s tenure, the Amsterdam News expanded its reach, reporting not only on local stories that were important to the Black community, but national news stories as well. The AmNews reported on the fight for equality during the Jim Crow era, the events of the Civil Rights Movement, the Montgomery Bus Boycott and the Freedom Riders, among other stories, making it by far the most influential and most frequently-cited Black weekly in the country.
The Amsterdam News was one of the first publications to focus its attention on Malcolm X and began publishing his column, “God’s Angry Man.” A host of the most influential Black leaders in the nation who have appeared in the Amsterdam News include scholar W.E.B. DuBois, activist Roy Wilkins, Rep. Adam Clayton Powell, NAACP President Ben Jealous and Rep. Charles Rangel. In 1963, the New York Times credited the Amsterdam News with inspiring a crackdown on the drug and crime epidemics that gripped Harlem, saying, “The Amsterdam News has always had a great deal of persuasive power in Harlem and other Black communities.”
On May 1, 1971, Powell announced his retirement and sold the paper to the Amnews Corporation, which currently retains ownership. In August of 1982, Wilbert A. Tatum, who was chairman of the board of the Amews Corporation and publisher, broadened its reach still further by extending the editorial perspective into international affairs. This wider scope resulted in increased interest and readership within local, national and international communities. In July 1996, Tatum gained complete ownership of the Amsterdam News. The future of the storied publication was now solely in the hands of the Tatum family. A year later, Tatum stepped down, handing the reigns of publisher and editor-in-chief to his then-26-year-old daughter, Elinor Ruth Tatum, who retains those positions to date.
Wilbert Tatum died on Feb. 26, 2009.
The Amsterdam News has enjoyed significant accomplishments. In October of 1930, it became the second Black newspaper to be admitted to the Audit Bureau of Circulation. In 1936, it became the first and remains the only Black newspaper to be unionized in all departments by the Newspaper Guild of New York Local 3. While the Amsterdam News is “The New Black View,” it remains keenly aware and respectful of the fact that it serves an increasingly multi-racial and multi-ethnic community in New York and beyond. Today, the New York Amsterdam News remains the voice of one of the largest and most influential Black communities in the country and the world.