| Join a passionate and purpose-driven team of colleagues who contribute to Trustmark’s mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. We are currently seeking a Vice President, Enterprise Strategic Growth, Marketing & Sales Support. You will be responsible for developing and executing the enterprise strategic growth strategy focusing on enterprise marketing and enterprise sales. This will involve building and leading a digital sales, marketing, and strategy team, creating and executing the enterprise marketing strategy and partnering with enterprise sales teams to execute strategies that enable growth. Key Accountabilities: Strategy - Formulate enterprise strategy, including roadmap creation and economic implications
- Oversee execution of strategic initiatives across institution, including impact tracking
- Deliver competitive intelligence research to shape and inform strategy (e.g., market sizing, trends, peer actions and innovation)
- Drive a consistent approach and rhythm for strategy process, including supporting Business Unit (BU) and Shared Services strategy formulation
- Execute the opportunistic acquisition/due diligence rhythm as necessary, in partnership with finance
- Create and drive an external partnership strategy, in concert with the BUs, to foster innovation and improve reach
- Create and deliver an executive dashboard with KPIs for leading operational and strategic indicators, as well as lagging financial indicators
Sales/Marketing - Set and execute on enterprise marketing strategy (e.g., brand awareness and familiarity), and advise on BU marketing strategy, across content, social, and direct marketing
- Lead sales support and enablement for the enterprise; in partnership with business leadership prioritize and optimize growth strategies, channels (especially digital) and tactics
- Enhance digital marketing capabilities for the enterprise and create best practices for the businesses, including SEO/SEM and Google Analytics
- Determine, set, measure, and track enterprise and BU KPIs for marketing and sales in collaboration with business, including both operational and financial metrics; quickly react to these outcomes in an agile way
- Deliver market and voice of customer research for the enterprise, providing a good “ear” to the trends of market; ensure this research informs and is informed by product and business strategy
- Set enterprise marketing standards on best practices in content creation by channel, and advise BUs on their content
- Shape and execute event planning with a focus on increasing sales, with design input from business
- Liaise with communication and creative CoEs on enterprise brand voice and design standards
Leadership - Build and mentor a team of high-performing digital sales, marketing, and strategy experts.
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