| Responsibility Summary: The Assistant AD for Communications and Marketing is responsible for all aspects of internal and external communication and promotion of the Menlo College Athletics Department. This individual is responsible for organization and administration of sports information and marketing core competencies to continue growth and awareness of the Menlo Athletics brand and its student-athletes. Additionally, this person directly manages the Sports Information and Game Operations Directors and all student interns. This is an exempt position. Specific Responsibilities - Develop, grow, enhance and actively implement social media strategies to increase Menlo Athletics footprint both digitally and at home athletic events.
- Serve as the primary marketing contact for all 16 NAIA Varsity Sports and emerging sports.
- Serve as the primary Sports Information contact for a minimum of one sport per athletic season.
- Duties to include but not limited to: Updating rosters, creating game day programs, conducting pre and post-game interviews, writing and distributing press releases internally and with local media members, updating rosters and statistics, actively managing event-day Sports Information staff, producing live web streaming and performing play-by-play broadcasts as needed, maintaining and operating StatCrew, PrestoSports, and Dakstats statistical software, setting up live statistics for every home contest, creating and disseminating pregame and postgame informational graphics, managing coach and athlete bio information, nominate coaches and student-athletes for preseason and postseason awards, serve as a liaison to the conference office.
- Produce, edit, design and maintain weekly communications with Menlo College Community and external community to inform of upcoming events and contests
- Actively participate in planning, development, and implementation of short and long-range Athletics marketing and corporate relations strategies, working closely with the staff and AD.
- Manage and supervise Sports Information Coordinator; student employees and interns; and employees responsible for game-day operations including, statisticians, broadcasters, photographers, and public address announcers.
- Write feature stories to be used on www.menloathletics.com and in the Menlo Advantage Magazine.
- Process all local media interview requests and inform media of all major happenings, upcoming events and points of interest.
- Responsible for updating record books and student-athlete and coaches’ bios in a timely manner for assigned sports.
- Responsible for maintaining statistical archives for assigned sports.
- Work closely with Game Operations contact to properly staff and manage all home contests
- Develop and coordinate the execution of strategic marketing plans for all sports with an emphasis on increasing attendance and enhancing in-game promotions to maximize the fan experience.
- Assume overall responsibility for all in-game marketing and promotions for home athletic events, including but not limited to: the production of timeline and PA scripts, operation and production of LED scorer’s tables, organization of in-venue music and activation of sponsorships
- Conceptualize and create/outsource all print and digital marketing collateral for the department
- Oversight of varsity sport social media platforms.
- Assist in coordinating all special events: OAKtoberFest, Athletics Hall of Fame, Vegas Night, End of Year Banquet, etc.
- Recruit and manage student-driven marketing team to assist with the development and execution of marketing plans.
- Serve as a manager for Director of Game Operations and Sports Information Coordinator and all interns and staff therein.
- Others duties as assigned by Athletic Department Administration
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