| The Associate Director of Marketing and Communication is responsible for the timely and active execution of the school’s marketing and communication strategies and outreach, serving both internal and external constituents. They are a member of the Advancement team, but often coordinates with Admissions, Head of School, Operations, Families Association and the instructional team to ensure full understanding and representation of the activities and communication needs within Blue School. Ideal candidate will have experience and comfort in outbound calls and pitching as well as relationship building. This role will serve as the face of Blue School to potential partners. The primary responsibilities of this position include the following: - Marketing and Communications Planning and Execution
- Work with the Director of Advancement to create annual Marketing and Communication strategy (with an emphasis on growing Admissions, reducing attrition and advancing the overall brand of the school) including Advertising (online, outdoor, print, and social)
- Oversight and execution of the residential/community outreach plan, seeking community partnerships with concierge, building management or real estate connections who can help circulate Blue School messaging to new families in the areas
- Create, maintain and oversee a holistic marketing and communications plan and communications calendar to ensure cohesive messaging and an appropriate timeline in conjunction with the Head of School, Director of Admissions, Instructional Team, and Director of Advancement
- Support Advancement Director in the development and execution an annual media relations strategy and all PR initiatives
- Oversee development of a weekly newsletter, gathering relevant information from leadership team members; and additional publications, such as quarterly newsletters, Annual Reports
- Regular updates to the Blue Notes from the Field blog on blueschool.org
- Provide language for publications, internal documents and trustees when needed about the school and its programs, in conjunction with Advancement and Admissions professionals as necessary
- Develop and execute social media communications plan for Blue School
- Stay up to date on education news, and provide Head of School with weekly articles worthy of reading and writing about
- Oversee online listings, and overall online presence of Blue School (in conjunction with Admissions)
- Communications: Digital and Print Advertising
- Maintain and oversee website updates and developments, including any timely updates
- Develop and oversee marketing strategy with Admissions office and act as primary point of contact for vendors in the area, service ads in accordance to deadlines
- Track success of advertising campaigns; utilize learning year over year or campaign to campaign
- Act as a clearinghouse for outbound communications to ensure messaging alignment, consistency with the school’s Style Guide, and optimization of communications channels
- Create (and maintain) and disseminate the Blue School Style Guide
- Oversee maintenance of email lists
- Innovate with new ideas to share information
- Maintain all visual media in the school: video screens (lobby, parent nook) and commons display, any flyers
- Produce materials for the school such as ads, flyers, web pages, eventbrite invites using graphic design programs
- Oversee and coordinate work with outside graphic designer as necessary
- Draft fundraising materials for foundations, grants, and investors as necessary
- Advancement
- Work with Advancement Director, Development Committee and Advancement Coordinator to create strategic communication plan in support of fundraising goals
- Support communication plans for Annual Fund, Spring Benefit, and any Capital or Expansion Plans
- Design communications related to Advancement -- flyers, posters, email, etc.
- Positive, professional working relationships with parents and the Families Association
- Assist with promotion of Blue Note series, advancing the Blue School brand, and cultivating larger audiences
- Ongoing communication to Alum group to develop long-term relationships
- Miscellaneous Duties
- Collect, document and archive videos, photography, and documents
- Understand and be responsible to the department budget and project budgets
- Support the Blue School mission in communication, performance and behavior
- Other duties as assigned by Director of Advancement
Blue School is an equal opportunity employer that doesn't discriminate on the race, color, national or ethnic origin, sex, religious beliefs, medical condition, disability, or sexual orientation of its employees. |
