| Northern Illinois Food Bank
Job Title Description: Digital Media Specialist
Classification: Exempt
Reports To: Director of Individual Giving Summary/Objective
The Digital Media Specialist will support online initiatives that generate awareness and contributed revenue for Northern Illinois Food Bank. This role will be responsible for utilizing and maintaining online tools including email and event software (i.e.:Active Campaign, GiveGab), the Food Bank website (WordPress), and digital advertising (Facebook, Google AdWords and Google Grants). The person in this role must be organized and technical, with a love for analytics. This person will work closely with our Marketing Communications team to assure all online initiatives compliment overall communication strategy for the Food Bank as well as provide digital marketing to support client awareness and program support. Duties and Responsibilities
• Implement email campaigns in collaboration with direct marketing agency and Marketing Communications team and provide reports.
• Maintain Food Bank website including writing web content, updating site structure, utilizing SEO to ensure the site ranks high, identifying web enhancements and optimizing conversions.
• Manage the Food Bank’s Google Grant Adword account including developing campaigns and reporting results.
• Manage Google Analytics reporting on website activity, digital advertising viewer behavior.
• Develop, execute and report the results for social media advertising campaigns soliciting donations, volunteers, promoting fundraising events, marketing to those the Food Bank serves, and other awareness-building initiatives.
• Update the Cross-Channel Communications Calendar with schedule and audience segmentation of digital communications to ensure all communications are being captured and team is aligned in messaging.
• Keep abreast of new technologies, their opportunities for enhancing communications outreach and increasing contributed revenue, and any risks such technology presents.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Supervisory Responsibility
None Work Environment
This job operates in a clerical office setting. This role routinely uses standard office equipment such as laptop computers, phones, photocopiers and filing cabinets. Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is largely a sedentary role; that requires sitting at a desk and using a computer. Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Some flexibility in hours is allowed, but the employee must be available during the "core" work hours of 8:00 a.m. to 5:00 p.m. and must work a minimum of 40 hours each week to maintain full-time status. Position Location
This position is based out of our West Suburban Center (Geneva) location. Travel
No travel is required for this position, with an exception of learning and developmental conferences that may be offered. AAP/EEO Statement
Northern Illinois Food Bank is an Equal Opportunity Employer | 
