1. Manages all stages and aspects of publicity strategies or campaigns for 100 plus select titles per year. 2. Creates innovative, effective, accurate press materials and up-to-date media lists, with goal of securing national, regional, and local media placements across all platforms - print, broadcast, and online-only. 3. Manages galley or advance mailings as well as review-copy mailings to media contacts. 4. Manages author and publishing-partner relations for select campaigns, acting as liaison between relevant institutions, booksellers, event venues, and/or YUP departments. 5. Creates compelling story ideas, excerpt selections, features narratives, and interviews content, with goal of obtaining feature coverage, interviews, profiles, and other media coverage for YUP authors and books. 6. Responds to media requests and manages relationships with media sources. Pursues coverage creatively and aggressively, with effective follow-up and follow-through. 7. Manages title campaign updates, including distribution of reviews and quotes. 8. Supplies digital visual content to media as appropriate, including author photos, jacket images, and interior illustrations, within copyright guidelines. 9. Works to amplify effectiveness of media placements through social media channels. 10. Initiates and maintains strong working relationships with new media outlets and contacts, both in traditional print and broadcast media as well as online-only platforms. 11. Coordinates with authors and YUP Sales Department to enhance sales opportunities at lecture venues or book talks. 12. Manages title campaign updates, including review/quote distribution. 13. Maintains accurate title budgets, including timely processing/coding of invoices. 14. May perform other duties as assigned.
Preferred Education: Master's Degree or Postgraduate Cert. Experience working in a museum setting and with LexisNexis, Adobe Acrobat, or Creative Suite; with a range of Internet search engines and portals as research tools; use of Cision or Publicity Assistant. Understanding of copyright relating to media usage of YUP books. Established contacts in publishing and/or art media worlds.
Preferred Education, Experience and Skills: Master's Degree or Postgraduate Cert. Experience working in a museum setting and with LexisNexis, Adobe Acrobat, or Creative Suite; with a range of Internet search engines and portals as research tools; use of Cision or Publicity Assistant. Understanding of copyright relating to media usage of YUP books. Established contacts in publishing and/or art media worlds.
Posting Position Title: Publicist
Required Skill/ability 3: Proficiency with Microsoft Word and Excel.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Publicist Yale Press
Required Skill/ability 1: Excellent communication skills, both written and verbal. Excellent writing and proofreading skills, and attention to detail.
Required Skill/ability 4: Strong familiarity with social media, especially in the context of public relations and/or publishing.
Required Skill/ability 2: Highly organized with exceptional attention to detail under pressure. A well-developed ability to manage a large number of campaigns simultaneously and to communicate effectively with various stakeholders.
Bachelor's Degree in English, Journalism, Communications, or related field and three years of book publicity or public relations experience or equivalent combination of education and experience.
Internal Number: 60900BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.