This position is responsible for translating brand strategy into an effective customer engagement plan for the Otsuka-Lundbeck CNS Franchise. The CNS franchise currently includes 2 brands, each with 2 approved indications. In addition, the scope of the position encompasses all future indications and products within CNS franchise. The individual who has this role must have a deep passion for digital marketing and an interest in elevating Otsuka's presence in this fast-paced and multi-faceted channel. In essence, this individual will be developing a Center of Excellence for Otsuka within the CNS business that will best prepare the organization to effectively communicate with customers, both HCPs and consumers, today and in the future. The Director, Digital Customer Engagement Strategy will report to the VP, CNS Marketing.
This Director, Digital Customer Engagement Strategy must have an in-depth knowledge of analytics and digital marketing to develop a calendar across promotion channels, customized messages and offers tailored to specific customer segments. Additionally, this individual is responsible for developing and delivering a financial assessment of the campaign prior to campaign launch along with ongoing assessments, updates and modifications.
In order to be successful, the Director, Digital Customer Engagement Strategy, must working closely and collaboratively with both CNS brand leads and their non-personal promotion (NPP) brand points to insure complete understanding and alignment to strategy and competitive challenges. This individual will serve as the main point of contact for the NPP brand points and will be responsible for developing and strengthening their individual digital acumen. These two NPP brand points will not directly report to the Director, but they will operate in a dotted line capacity with accountability for executing on the NPP strategy developed by the Customer Engagement Strategist and aligned to the overall brand strategy
Key Job Responsibilities:
Owns the development of the Customer Engagement Strategy at the segment level, and partners with the brand team, analytics, and campaign managers to finalize the strategy
Strong proficiency in media strategy, planning and buying
Development of a corresponding Customer Focused Measurement and Analytical plan to measure engagements & overall effectiveness
Leverage existing analytics to obtain a complete understanding of customer preferences across brands and customer segments
Produce the financial assessment of the campaign prior to campaign launch
Recommend new creative strategies and content based upon the measured results.
Effectively partner with the brand team, agency partners and Alliance partner
Work with the medical / legal teams to improve the efficiency in the approval process for digital assets
Identify synergies across CNS brands in media planning/buying and agency management
Proactively recommend timely changes to the Customer Engagement Strategy based upon new data / customer insights
Lead and coach junior marketers on the brand teams on the principals of Customer Engagement StrategyAssists in budget planning and monitoring communications within organization, vendors and co-promotion partners
Knowledge, Skills, Competencies, Education, and Experience
Candidates with a Bachelor's degrees in business / digital marketing, with demonstrated, relevant work experience and a track record of increasing responsibility within pharmaceutical industry
In-depth knowledge of digital marketing, including emerging trends
Analytical problem solving skills, with a creative and innovative outlook
Transferring marketing objectives in to creative strategies and executions
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects for senior leadership sign off
Strong attention to detail and project management skills, with a quality-focused mindset
Experience with creative and media agencies and the creative process
Proven ability to effectively and efficiently drive performance across the matrix team
Prior experience managing and developing direct reports
Experience working in an Alliance
Physical Demands and Work Environment
Travel : Less than10%, may request attendance at POA meetings.
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
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