| At Otsuka, we have a rich history and an exciting future - our story, both past and present, is one that we want to share broadly through various channels. As part of that desire, we wish to take our social and digital presence to a whole new level. We are looking for a talented Social Media and Digital Content Manager to join our corporate communications team. In this role you will partner with team mates internally and externally to create compelling digital content and social campaigns that build our brand awareness and foster meaningful impact.
This role applies to all external digital platforms including: external website, social media channels and other media platforms. Social and digital Strategist - Own social media marketing, including the design, execution, optimization and measurement of social media and content campaigns for both organic and paid social media
- Lead the development and execution of social media and digital strategies that drive brand awareness and engage Otsuka's followers
- Deep understanding of how social content functions and how to optimize content to maximize engagement
- Ensuring that all content meets Otsuka SOPs and is compliant from regulatory, legal and data privacy standpoints
- Support our growing employee brand ambassador program to help empower our employees to be the best brand champions for Otsuka
- Monitor and engage with online communities across all social platforms
- Ability to contribute from development of strategic presentations to posting content
- Ensure messaging is on-brand
Content Creator - Develop social and digital content strategy and build successful content plans
- Develop copy for social media and digital content - both long-form and short-form content
- Good understanding of how to use video, audio, animations and other rich media assets to contribute to content strategy
- Work with partners across the company to create compelling content through integrated digital, social and event marketing campaigns to build thought leadership
- Flawless writing skills with no room for error, and strong verbal/presentation skills
Resourceful Partner - Partner with internal teams and stakeholders to bring social-first approaches and best practice to marketing campaigns
- Manage the relationships with digital agencies, suppliers and consulting resources
- Work with agencies or internal teams to plan and execute social media and digital campaigns
- Maintain Otsuka's Social Media Content Calendar working with stakeholders across the company to create and share engaging content and grow follower base
- Team player with a can-do attitude where no task is too big or small Analytical approach
- Track and report on metrics: set and execute on a set of key performance metrics and use that data to inform content decisions across digital channels
- A whiz at social management tools for calendaring, listening and paid media
- Stay current with industry trends and best practices in both social and digital
- Energized by innovative marketing and emerging digital trends
Required Skills And Experience - Bachelor's degree in communications, marketing, public relations or related field
- 5 years' experience in social media or digital content development experience with large consumer brand including content generation, community development, and management
- Exceptional written and oral communication skills, and attention to detail
- Able to multitask, be a self-starter, and collaborate closely with cross functional teams
- Deep understanding of social media and digital trends and capabilities.
- Strong knowledge of grammar and AP style
- Strong organizational and interpersonal skills
- Ability to think creatively and write for different audiences
- Ability to effectively prioritize and manage multiple tasks to meet deadlines
- Quick to move and able to quickly develop strategic plans
- Experience in Web Content Management Systems such as Drupal
- Proficient or skilled with Google Analytics and SEO
- HTML/CSS Coding experience a plus
- Fundamental understanding of UI/UX best practices
Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. Statement Regarding Job Recruiting Fraud Scams Job postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website https://external-otsuka.icims.com/ . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website. |
