At the University of Cincinnati, our goal is to re-imagine the higher education landscape. We put education in action every day by moving learning outside the four walls of a classroom. This is where internships spark startups, possibilities become cures and improving society is second nature. If you share these ambitions and speak in deliverables, KPIs, A/B testing, personas, and ROI, join our amazing Marketing and Communications team to make a difference and bend the trajectory of your career, as our Social Media Manager.
What You Will Be Doing
Research, craft and execute campaigns – lead gen, reputation amplification, engagement, etc.
Collaborate with our design + video team to create custom promotions
Monitor and engage with prospective students, faculty and staff on social platforms
Find target audiences and communities to engage and represent Cincinnati
Create and manage multiple engagement and lead generation strategies
Create messaging, curate news and manage published content (images/video/animation)
Develop and expand community and/or influencer outreach efforts
Support UC recruitment and reputation campaigns with comprehensive earned social plans
Analyze and report on effectiveness of campaigns to optimize assets, content and placement
Conduct lead generation campaigns - including cultivation of new leads for student recruitment
Identify, monitor, report and limit risk
What You Need for This Position
Ability to work well independently, self-starter and self-motivated
Excellent written and oral communication, including editing for web copy
High-level attention to detail and accuracy
Strong project management and organizational skills
Proven experience in managing risk and reputation on organic platforms
Bachelor’s degree in a related field and three (3) years of related experience.
Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of the education requirement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
SF:OMJ SF:RM SF:INS
Internal Number: 46781-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.