A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The University of Michigan is committed to perpetual excellence in research, education, and public impact. The U-M Office of Social Media and Public Engagement seeks a social media specialist to serve as a liaison and ambassador to five different U-M schools, colleges, and organizational units. The ideal individual will be skilled in developing consistently branded content that encourages sharing, engagement, and promotion of highly valuable programs and initiatives. This specialist should be interested in not just producing dynamic content but also assessing its value and return on investment. The ideal candidate will be an effective project manager, a big-picture thinker, and an excellent communicator (written, verbal, visual, digital).
This is an opportunity to work with a global brand that serves a standard of best practice for social communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring the University of Michigan is always seen as a primary influencer in social communications both among our peers and in the world.
Design, curate, and manage social media content for several U-M schools, colleges, and organizational units
Work collaboratively with the leadership and managers responsible for the communications strategy within each stakeholder area
Coordinate and maintain paid social campaigns
Craft grammatically correct, well-worded, and engaging posts for official university social media platforms
Attend and take photographs at special events, provide live social media coverage or interviews, and communicate with staff to gather information to promote or recaps events, meetings, news, and research
Create and maintain social media editorial calendars to deliver compelling branded content aligned
Provide insight into social media opportunities based on unit goals and historical results
Design and develop strategic communications materials that visually and contextually communicate organization and unit messages
Create and present original concepts and designs for highly visible multimedia projects and campaigns, including interviews, photography, social, video, animations, gifs, print, and web
Track, measure, and communicate results by overseeing deliverables
Research and make recommendations on best practices to reach target audiences on a variety of platforms
Monitor and report on trends and technologies and apply knowledge to develop new strategies and tactics
Research, source, build, manage, and nurture online relationships/groups/communities
Maximize exposure of content through collaboration with the U-M social media team and campus communicators
Prioritize projects and develop roadmaps for execution of content strategy recommendations
Undergraduate degree in journalism, communications, marketing, political science, or related field
Two to three years of combined social media, content creation, digital strategy, and writing experience
Experience working collaboratively to set goals, implement projects, and assess success
Demonstrated success in communicating and creating in the social space
Accustomed to the strategic use of social platforms for brand awareness, reputation management, and customer service
Knowledgeable about and able to report on trends and best practices in social media, digital content, and emerging technologies
Ability to determine and execute social strategy, working closely with cross-functional team members to meet business objectives
Available outside normal business hours
Excellent verbal and written communication skills: proficiency in spelling, grammar, punctuation, and style necessary
Ability to produce high-quality work on deadline and handle several projects at once
Ability to take both direction and initiative
Skilled multi-tasker, excellent listener, and extremely organized
Proficiency in Adobe Creative Suite
This position reports to the Director of Social Media and Public Engagement and supports that office in addition to communications leads from the University of Michigan School of Education, School of Social Work, and School of Information. It is part of the University of Michigan central social unit (UMSocial) located within the Office of the Vice President for Communications.
2-year regular term-limited appointment with possibility for extension.
Diversity, Equity and Inclusion
The Office of the Vice President for Communications seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University and to offer our students richly varied disciplines, perspectives and ways of knowing and learning.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 185714
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.