Hiring Department Enrollment Management Communications & Marketing Job Description The Office of Enrollment Management Communications and Marketing (EMC) at the University of Missouri is seeking an energetic and hard-working individual to fill the role of Communications Assistant. This person must be well-organized, hard-working, collaborative and productive. They must be able to move efficiently between many tasks, work independently and also possess a positive, team-based mindset. They must be very comfortable working in a digital space with software, web-based applications, files, and file organization structures.
The nine-member EMC team supports the mass communications efforts of all offices within the Division of Enrollment Management, including Admissions (student recruitment), New Student Programs, Office of the University Registrar, Student Financial Aid, and Community Relations and NCAA Certification.
Primarily, our focus is on student communications - mostly prospective and incoming student communications in support of the offices of Admissions and New Student Programs. We also have responsibility for student communications in support of Student Financial Aid and the Registrar's office (both incoming and current students). We work very closely with the Admissions team to produce the best, most efficient marketing mailings and emails, transactional mailings and emails, and communications to support travel and campus visits. The EMC team designs and orders production of all print materials (publications, postcards, letters, event invitations, posters, envelopes) associated with admissions and recruitment and we execute mailings, emails, and text messages. EMC is also responsible for the websites within the division and various other creative endeavors. Our team uses project management software (currently Wrike) to organize, plan, track and report on this work.
EMC plans and executes the strategy for the marketing campaigns to prospective students. We work closely with Admissions to understand priority students and territories, then we overlay that with the data available in Slate (our CRM) and our own analysis and marketing knowledge to create the most efficient campaigns with the best messages. The Admissions office gets final approval of the overall goals of these campaigns. The tactics are determined by EMC.
Ongoing responsibilities of this position include: - Generating weekly letters to prospective, admitted and incoming students; includes printing and overseeing the mailing of each letter or sending lists to Print & Mail Services for production.
- Keeping records of and logging the communication items being sent; including version-tracking and organization of existing communication items.
- Recording orders placed with Print & Mail Services in our internal tracking system, tracking the status of the orders and recording invoices.
- Tracking inventory of printed materials.
- Compiling reports and data/statistics for communications efforts, including letters, email messages, social media posts, web page views, etc.
- Activating email messages in a communications platform (currently Slate); includes checking links, comparing variable data, verifying UTM parameters, and proofreading.
- Making edits to web pages using a content management system (currently WordPress); includes identifying outdated information on existing pages and inserting content into new and existing pages.
- Attending team meetings and brainstorming sessions.
Salary Salary: $14.50-$17.00 per hour Grade: GGS-006 University Title: Senior Communications Assistant Internal applicants can determine their university title by accessing the Talent Profile tile in myHR. Shift Monday - Friday, 8:00am-5:00pm Minimum Qualifications High school diploma or equivalent and at least 1 year of experience from which comparable knowledge and skills can be acquired is necessary. Preferred Qualifications Candidates must have experience using Microsoft Excel, Microsoft Word, Google Docs, Google Sheets, and standard web browsers. Experience with project management software, a client relationship management system (CRM) or a content management system (CMS) is preferred.
Preference will be given to candidates with previous experience in strategic communications, marketing, advertising or at a higher education institution. Benefit Eligibility This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits Diversity Commitment The University of Missouri is fully committed to achieving the goal of a diverse and inclusive academic community of faculty, staff and students. We seek individuals who are committed to this goal and our core campus values of respect, responsibility, discovery and excellence. Equal Employment Opportunity Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256. To request ADA accommodations, please call the Disability Inclusion and ADA Compliance Manager at 573-884-7278. EEO IS THE LAW To read more about Equal Employment Opportunity (EEO) please use the following links: |
