| Sundodger Creative (the brand advancement arm serving ICA) is tasked with advancing brand continuity and expression through the development of creative content, marketing collateral, and sales and sport campaigns. Sundodger also works in tandem with ICA’s athletic communications team to facilitate active and dynamic external coverage of Washington’s 22 sport programs.
The Design Director of Video Production will work with internal and external stakeholders to enhance, support, and elevate brand strategy through multi-purpose video content that appeals to wide-ranging audiences across each of UW Athletics’ communication channels.
This role and its focus includes the production of creative video elements for the purpose of marketing, fan engagement, team integration, sponsored content, and any promotional materials used during, and in support of, sporting event presentations – it also supports and facilitates production of original content designed for Washington’s digital (GoHuskies.com) and social media platforms.
Fan engagement elements include crowd rousers, sponsored content, and other video elements as needed. Production of team integration pieces include player and coach features, team introductions, and other video elements as needed – including see-to-completion of “opening” videos for Volleyball, Men’s and Women’s Soccer, Gymnastics, Football, Men’s and Women’s Basketball, Baseball, and Softball.
The DDVP will foster relationships with team and staff representatives in order to develop a creative video framework, which includes brand-building strategy, storyboard concepts, footage-capture moments, and the production/editing of the video elements listed above. This position will be responsible for the hiring, managing, and scheduling of the video production team, including shooters and editors within the allocated budget allowed for full-time and part-time staff. |
