| General Summary/Purpose: The Advanced Academic Programs (AAP) division in the Krieger School of Arts and Sciences at Johns Hopkins University (JHU) seeks an experienced and dynamic Copywriter/Content Developer to strategically position and create copy for collateral across numerous media platforms. Each year, AAP enrolls over 5,000 graduate professional students, both part-time and full-time, in more than 40 distinctive professional graduate degrees, post-baccalaureate certificates, and non-credit courses. Over 77% of AAP’s enrollments are through the online programs, otherwise classes occur on campus, either in Washington, D.C., or Baltimore. AAP Marketing is also responsible for a significant summer and intersession portfolio of courses and programs offered at the pre-college and undergraduate level. Each year, the Office of Summer and Intersession Programs (OSIP) enrolls more than 4,000 students. The Marketing division of AAP seeks to implement a vision that integrates and rebrands all marketing initiatives to highlight the value of its offerings and the success of its students. Under the direction of the Executive Director of Marketing, the Copywriter/Content Developer is responsible for cultivating a strategy to enhance the brand, position programs, to increase the market presence and share of AAP programs by creating content and managing it strategically across platforms. To be successful, the Copywriter/Content Developer will build a robust network within Hopkins and across industry and will achieve strong engagement and seek continuous improvement in the following areas: print ads, search ads, radio scripts, digital ad banners, search engine optimized (SEO) web content, blog posts, bylines, and direct marketing emails. Note: Please note that this position is not eligible for visa sponsorship. Specific Duties & Responsibilities: 70% -- Content Creation - Drive the creation of original concepts including native content.
- Understand program positioning and the strategic placement of content across media platforms.
- Write clear and concise collateral for various mediums (e.g. ads, websites, brochures, news articles, whitepapers, emails, etc.)
- Develop content in a clear and consistent voice, aligned with the University’s brand and style guidelines.
- Conduct research and interviews to synthesize compelling human-interest stories, grounded in the benefits derived from the AAP programs.
- Use SEO principles to maximize copy’s reach.
- Collaborate with creative professionals and AAP faculty to brainstorm ideas and build marketing components, particularly “sharable” content to enhance AAP’s value.
- Utilize different language styles that appeal to various target markets.
30% -- Content Editing - Editing and proofreading copy.
- Maintain a clear and consistent voice, aligned with the University’s brand and style guidelines.
Minimum Qualifications (Mandatory): - Bachelor's degree.
- Two years related experience.
- Writing samples may be required.
Submit up to three writing samples; please include the target audience and the objective of the piece. Feel free to include links to your content or portfolio in your application. Preferred Qualifications: - Bachelor’s degree in English, journalism, or related field.
- Proven experience as a copywriter or in a related role.
Special Knowledge, Skills, and Abilities: - Knowledge of online content strategy and creation.
- Excellent writing, editing, and proofreading skills.
- Experience with Search Engine Optimization (SEO).
- Strong research skills.
- Experience in conducting interviews and pulling together a cohesive story from various sources.
- Excellent interpersonal and communication skills.
- Collaborative spirit.
- Excellent time-management and organizational skills.
- Highly self-motivated and well-organized.
- Able to work under deadline pressure and manage competing priorities.
Classified Title: Writer
Working Title: Marketing Content Developer AAP
Role/Level/Range: ATP/03/PB
Starting Salary Range: $43,530 to $59,795 per year
Employee group: Full Time
Schedule: M-F, 8:30 a.m. to 5 p.m.
Exempt Status: Exempt
Location: 01-DC:District of Columbia
Department name: 60007953-AAP Marketing
Personnel area: School of Arts & Sciences The successful candidate(s) for this position will be subject to a pre-employment background check. If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at [email protected]. For TTY users, call via Maryland Relay or dial 711. The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly. During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office. Equal Opportunity Employer
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