| Emerald is seeking a talented Event Director to execute the next phase of growth for our NY NOW event. NY NOW is the leading national marketplace for lifestyle, home and handmade products. It runs bi-annually at the Javits Convention Centre in New York City with more than 20,000 attendees at each edition.
The Event Director for NY NOW is responsible for the execution of the event’s strategy on the show floor. Specific responsibilities will include management of floorplan, re-imagining and re-merchandizing the event, execution of new sections and features, management of programming (content, features, talks), and management of co-locations, among others.
The Event Director will report to the SVP, Retail Group and will work collaboratively as a peer with the SVP’s other reports, including VP of Marketing and VP of Sales. The Event Director’s compensation will be tied to event revenue and contribution.
The best candidate for this position will be a business-minded event leader with an expert understanding of the strategic and financial elements that make an event successful. This person must be a strategic problem solver with the ability to partner closely with other members of the show team, including marketing and sales.
RESPONSIBILITIES
Show floor - Draw floorplan for event in collaboration with Sales (who are responsible for curating particular sections)
- Generates ideas for re-merchandizing show floor to deliver a better buying experience for retailers
- Determines programming schedule for event in collaboration with Sales and Marketing
- Executes show floor and programming in collaboration with Operations and Marketing
- Ensures that the onsite experience for both exhibitors and attendees is of a high quality and is reflected in above average and improving NPS scores
- Explores potential to launch onsite rebooking
- Has comprehensive knowledge of revenue pacing against goals and proactively recommends ways to accelerate pacing
- Implements the strategic plan for the event
Collaboration - Works closely with Marketing and Operations to ensure that pre-show communication, collateral and materials are accurate and on message
- Works closely with Sales to execute timely renewals process
- Works closely with co-located shows to ensure effective positioning and collaboration
- Assists Marketing with development of the attendee and exhibitor marketing plan
- Builds strong internal relationships with groups that support event execution (Marketing, Sales, Operations, Registration, HR, Finance, IT)
- Provides consistent communication to management on revenue/cost challenges and opportunities
External - Assists SVP develop and manage new partnerships that support sales/attendance goals
- Maintains customer relationships as an ambassador in the market
- Continually analyzes the needs of current and prospective clients and proposes programs that meet those needs
REQUIREMENTS
- 8+ years commercial experience in trade shows or a related field, including P&L experience
- Experience of retail trade shows and/or has worked in retail
- Track record of strong collaboration with sales, marketing, finance and operations
- Ability to work self-directed and to motivate and lead a team
- A solid understanding of the business side of conventions/trade shows, including floor-planning and budgeting
- An ability to assess risks for conventions/trade shows
- Excellent communication skills including public speaking, writing, active listening, and synthesizing; ability to speak effectively before groups of customers and employees of the organization
- Expert at problem solving especially under time constraints and in challenging situations
- Strategic mindset around marketing and trade shows in order to partner with the marketing and operations services teams
- Strong negotiating ability
- Strong interpersonal skills and ability to cultivate an atmosphere of collaboration, integrity, trust, diversity, and respect
- Bachelor’s degree required
ABOUT THE BRAND
https://www.nynow.com/
ABOUT EMERALD
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com
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