| The American Library Association seeks a Membership Marketing Manager to serve a crucial role in growing and serving the membership community at ALA and increasing ALA’s membership market share. This is a role that requires critical thinking and a creative mindset. By creating and executing integrated membership marketing campaigns, this position supports the retention of current members and the recruitment of new library and library worker members. This position will analyze data about our members to inform future campaigns, increase conversions and deepen engagement. This position will also be responsible for maintaining membership’s digital assets including our website and email platforms. Key Responsibilities Include: • Build annual plan and tactics for integrated membership marketing campaigns to increase annual recruitment and retention.
• Analyze marketing engagement data to determine opportunities and membership pathways
• Work cross-functionally to build automated membership campaigns.
• Manage membership digital assets including online member center, membership web pages and emails with the goal of increasing conversions and capturing information about potential members.
• Write and implement outreach in all channels (e.g. website and emails) that includes clear, persuasive messaging effectively capturing and promoting benefits, value of renewal, testimonials, and special offers.
• Work with Director on budget planning.
• Collaborate with Membership Marketing Specialist on print media and conference membership experiences. This is a full-time position with a starting salary negotiable from the mid-50s; based on experience. ALA offers a 35-hour work week, excellent benefit package including low-cost medical/dental insurance, retirement annuity and generous paid vacation. FOR CONSIDERATION: Apply online including a cover letter and resume. (additional documents are uploaded on the same screen as your resume) Or Send resume and cover letter to: American Library Association
Human Resources Department
Ref: membmrktngmgrMembRels
50 East Huron Street
Chicago, IL 60611
Fax: 312/280-5270
Email: [email protected] The American Library Association is an equal opportunity employer: Disability/Veteran | 
