Develops and directs community relations strategies and activities to increase Geisinger’s brand awareness, preference and reputation in our local markets. Working with local/platform leadership, clinical institutes, government affairs, fundraising, the health plan, the medical school and marketing and communications leadership, develops annual strategies to maintain and expand Geisinger’s good will in the communities we serve while furtherance advancing the organization’s strategic plan. This includes negotiating and managing the fulfillment of Geisinger’s sponsorships, community partnerships, and memberships with community organizations. Also includes leveraging Geisinger’s internal stakeholders to engage local communities.Supports business strategies by leveraging community partnerships.Maintains two-way communications with community leaders and stakeholders to provide valuable intelligence to anticipate community needs and community issues and proposes appropriate Geisinger response.Supports Geisinger’s community This includes determining appropriate leadership representation on local boards and committees, participation in significant local events and managing relationships with key community relationships.The role includes oversight the opportunity to create Geisinger-sponsored events and activities that promote Geisinger’s position in the communities it serves.Work includes message development and delivery, stakeholder engagement, contract management and fulfillment.
COMPETENCIES AND SKILLS:
Accountability: Clearly defines mutual expectations of self and others. Takes appropriate actions to ensure obligations are met. Revises standards in response to change.
Adaptability: Demonstrates flexibility within a variety of changing situations while working with various individuals and groups. Changes own ideas or perceptions in response to changing circumstances. Multitasks as required.
Ability to Learn: Assimilates and applies new job-related information for all sources promptly and effectively. Shows desire to broaden knowledge and perspective. Learns from both successes and failures.
Change Advocate: Identifies and acts upon opportunities to improve the business. Motivates others during times of organizational stress, ambiguity and change. Creates an environment that encourages prudent risk taking and continuous improvement.
Collaboration and Teamwork: Collaborates with other members of formal and informal groups in the pursuit of common missions, vision, values and mutual goals. Places team needs and priorities above personal needs.
Conceptual Thinking: Synthesizes facts, theories, trends, inferences and key issues and/or themes in complex and variable situations. Recognizes abstract patterns and relationships between apparently unrelated entities or situations.
Discretion: Maintains the confidentiality of information coming into and being disseminated out of the department. Respects and privacy of individual colleagues within the department and expects the same in return.
Decisiveness: Assesses the scope and potential impact of an issue or opportunity. Uses business criteria and values to evaluate alternative courses of action. Makes a timely choice based on the options and information available.
Data Literacy: Able to understand and apply insights from data. Communicates insights with key stakeholders and adapts message to the context.
Innovation: Improves organizational performance through the application of original thinking to existing and emerging methods, processes, products and services. Employs sound judgment in determining how innovations will be deployed to produce return on investment.
Openness to Learning: Takes personal responsibility for personal growth. Acquires strategies for gaining new knowledge, behaviors and skills. Builds on and applies existing knowledge.
Results Orientation: Sets and accomplishes challenging goals. Defines standards in terms of doing what is appropriate and doing it well. Competes resourcefully and takes calculated risks to achieve results
Risk Taking: Handles changes and uncertainties with ease and with the ability to move forward quickly. Demonstrates a willingness to make high-risk decisions when necessary. Able to act with minimal planning and to take actions in which the benefits to efficiency and effectiveness are weighed against potential risks.
EDUCATION AND EXPERIENCE:
Master’s degree preferred; BA or BS with focus on public relations or communications required.
Seven to ten years of progressive experience in brand and marketing management with a demonstrated track record of success; knowledge of the health industry preferred.
WORKING CONDITIONS/PHYSICAL DEMANDS:
Work is typically performed in an office environment. Independent travel to other sites throughout the health system and surrounding communities required.
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
ABOUT GEISINGER: Geisinger is a physician-led health system comprised of approximately 30,000 employees, including nearly 1,600 employed physicians, 13 hospital campuses, two research centers, and a 583,000-member health plan Geisinger is nationally recognized for innovative practices and quality care. Geisinger serves more than 3 million people in central, south-central and northeast Pennsylvania and also in southern New Jersey with the addition of National Malcolm Baldridge Award recipient AtlantiCare, A member of Geisinger. In 2017, the Geisinger Commonwealth School of Medicine became the newest member of the Geisinger Family.
We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. * Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. For more information, visit www.geisinger.org, or connect with us on Facebook, Instagram, LinkedIn and Twitter.
** Does not qualify for J-1 waiver. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
*Domestic partner benefits not applicable at Geisinger Holy Spirit.
Internal Number: 57974
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh Food
Farmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencing
programs, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.
Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers.
What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.