The Association of American Colleges and Universities (AAC&U), a national higher education organization committed to improving the quality of undergraduate education, seeks a talented and experienced storyteller for the position of Content Manager.
The Content Manager is responsible for the development and implementation of the association’s creative content for use across a range of mediums. This position reports to the Vice President for Communications and Public Affairs and works closely with the Director of Digital Communications and Strategy both to align communications and marketing efforts and to implement campaign strategies. Additionally, this position plays a key role in ensuring that AAC&U’s digital communications conform to brand and style guidelines and align with the association’s mission and priorities.
Duties and Responsibilities
Create engaging and informative content that effectively distils complex ideas and translates material for multiple formats and audiences; research and develop ideas and create/edit content for website, storytelling opportunities, thought leadership pieces, infographics, email campaigns, social media posts, video scripting, and more.
Manage the content creation process from idea to execution of the final product; collaborate with staff across the Association to develop creative content related to AAC&U programs, projects, and events for use across a range of distribution channels in support of strategic communications and marketing goals.
Lead social media strategy and execution; manage and maintain the Association’s blog and its social media accounts; capture and create content to write/edit, schedule, and coordinate blog and social media posts.
Drive employee social media engagement efforts.
Apply social listening to identify potential engagement opportunities and map Association content to trending issues in higher education; utilize Search Engine Optimization (SEO) practices to gain exposure, drive traffic, and improve content.
Own the editorial process to ensure all creative content meets brand standards and editorial guidelines.
Manage visual asset needs for web, social, and email.
Maintain communications content calendar, including, blogs, emails, announcements, and more.
Manage freelance writers and design sources as needed.
A bachelor’s degree in marketing, communications, professional writing, English, journalism, or related area
3–5 years of marketing and content creation experience with a proven ability to write for a variety of digital formats and channels; minimum of 3 years’ experience managing social media channels
Ability to identify, understand and translate complex ideas simply and effectively; demonstrated ability to distill succinct messaging from complex or undeveloped concepts
Outstanding writing skills and mastery in storytelling; ability to convey points persuasively, to adapt writing for different goals and audiences, and to craft compelling messages with appeal for various audiences
Experience creating content for the web and growing a social audience
Strong understanding of existing and emerging inbound marketing approaches, social media platforms, and SEO
Experience in strategizing, implementing, and managing social media campaigns
Excellent copyediting, project-management, and cross-functional communication skills
Knowledge of higher education and its contemporary issues.
A portfolio that showcases blogs, landing pages, collateral, infographics, videos, and more
Salary commensurate with experience; plus exceptional benefits. Please submit a résumé, a cover letter describing relevant and salary requirements, and a portfolio of relevant work to: AAC&U, Box SDSS, 1818 R Street, NW, Washington, DC 20009 or [email protected]. The application review process will remain ongoing through Monday, March 30, 2020.
AAC&U believes that a broadly diverse staff is critical to achieving excellence as a national higher education association. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are fully committed to equal employment opportunity and compliance with the full range of fair employment practices and non-discrimination laws.
About Association of American Colleges and Universities
The mission of the Association of American Colleges & Universities is to advance the vitality and public standing of liberal education by making quality and equity the foundations for excellence in undergraduate education in service to democracy.
(Adopted November, 2017)