Reports to: Associate Executive Director of Member and Public Engagement Department: Membership & Development
Description: This position is responsible for directing and administering the association’s membership recruitment and retention programs, content and speakers for Business Operations programs, non-dues revenue generation activities, and the sponsorship programs for WQA. Encourages and initiates efforts by members and member committees in establishing standards for membership and bringing new members into the association. Initiates special promotional programs to interest new members and to sell products and services of the association. Reporting to this position are the Member Relations Manager and Membership Coordinator.
As a key member of the Leadership Team, participate in the overall development of the department’s strategic plans and initiatives by providing input and leadership on product certification and laboratory programs.
Manage, motivate and mentor the departmental team responsible for membership, Development and sponsorships in support of the organizational strategic plan.
Serve as staff liaison to the Business Education Task Force, responsibilities include: identifying topics, speakers, and evaluating business educational track for annual convention and Boot Camp.
Manage all aspects of membership operations, including strategic planning, membership marketing, program and benefit development, relationships management, customer service/fulfillment, budget and staffing.
Work with the senior leadership team, and assigned committees, sections and task forces to develop strategic plan for membership, including assessments of current and potential member benefits.
Develop and implement the annual plan for membership recruitment, retention and engagement, including enhancements of current member benefits, development of new benefits and outreach.
Collaborate with other departments to identify opportunities for member recruitment, retention and engagement in all programs and services.
Manages the policies relating to retention of current members and acquisition of new members, and recommends changes as appropriate to attain goals.
Direct all operational processes for signing new members and renewing existing members. Works closely and collaboratively with the Finance Department on assessing the overall financial performance of the department, including revenue generation and expense management goals.
Works collaboratively with the Finance Department for accurate and timely invoicing and collection of dues.
Act as the champion for defining and delivering value to our membership, increasing member satisfaction, and maintaining relevant statistics to measure success using membership surveys, market research and statistics and awards and nominations.
Serve as staff liaison to assigned committees, sections and task forces associated with growing membership, enhancing member value, and improving member satisfaction.
Builds, maintains, and actively manages relationships with key members from all segments.
Represents the Association through speaking, presentations and participation in meetings, conventions, and conferences.
Provide support and expertise for interdepartmental member value, member satisfaction, and marketing needs.
Fully utilize the association management software (AMS) to efficiently manage membership operation and to improve member experience. Track, analyze and report membership metrics to staff and board members at regular intervals.
In cooperation with the relevant departments, contribute to the development and oversight of business processes and data standards used in the association management system.
Evaluates effectiveness of membership marketing strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members, and recommends changes as appropriate to attain goals.
Works closely and collaboratively with the Marketing & Communications Department to develop and disseminate strategic member marketing materials (e.g., brochures, letters, emails, web).
Supports, when appropriate, the other business units’ initiatives such as, but not limited to, events and certification programs.
Leads the development and execution of non-dues revenue generation programs for the association. Identify, develop and execute non-dues revenue programs for WQA through leveraging current association assets and programs or by developing new avenues of revenue generation (corporate partnerships, sponsorship, third-party tie-ins, grants, sponsorships, fundraising, affinity programs, advertising, etc.).
Manage and lead the Business Excellence program. Oversee recruitment of members, promotion, finances, and day-to-day operations of the program.
Other duties as assigned.
Bachelor degree in Business Administration, Communications, Marketing, or similar. Master’s degree preferred.
8 - 10 years in related field, with proven experience record in association membership management.
Strong project management background with proven accomplishments.
Excellent relationship building and interpersonal skills. An ability to relate well with a wide range of constituencies.
Track record for creating effective working relationships with a board of directors, committees, membership and external partners.
Strong emphasis on membership satisfaction and employee engagement with fiscal responsibility.
Passion for continuously learning all relevant facets of the water industry to ensure credibility in representing WQA.
Strong communications skills with the ability to fit to the audience and the message, refined public speaking capabilities, excellent written and verbal communication skills.
Maneuvers well to get things done; knows where to go to get what is needed.
Computer Skills – Proficient in Word, Excel, and PowerPoint, membership database, and CRM.
Customer Satisfaction and Employee Engagement with fiscal responsibility
Drive for Business Results
Initiative and Decision Making
Respect for Others
Analyzing and Problem Solving
Planning and Organizing
Leading and Engaging
Passion for Continuous Learning
This position works in a standard office environment
Up to 20% travel as required.
Telecommuting is allowed.
About Water Quality Association
The Water Quality Association (WQA) is a not-for-profit association for the residential, commercial, and industrial water treatment industry. WQA represents more than 2,700 member companies around the globe and proudly serves as an educator of water treatment professionals, certifier of water treatment products, public information resource and voice of the water quality improvement industry. We’re continuously seeking top talent to join our team to further enhance our dynamic organization. We offer attractive employee benefits, a flexible work environment and provide new and challenging opportunities for career growth and on-going professional development. We encourage you to explore career possibilities at Water Quality Association.