As the Director Marketing, you will be in charge of driving demand for our product. highly ingrained into our product development cycle from inception to ensure that you provide early insights to the product team as they plan so you can become an expert on our product features and differentiation. You will be measured on your ability to influence demand and happiness with the product as measured through marketing Qualified leads handed off to the sales team. This is a high-visibility role for a product leader to drive new initiatives and be the bridge between product, marketing, and sales. This is an exciting role that requires someone who can think differently, wants to live outside the “box”, who is not afraid to be bold and is a data driven decision maker. You’re a rock star who understand the power of simplicity.
Objectives of this Role
Create fun, concise, helpful content that allows Non Profit leaders to navigate the journey of choosing a Business Platform that allows their organization to be “The” organization that their members and volunteers need them to be.
Assist in the development and implementation of the Altai’s brand strategy
Create “Make Sense” journeys that walk different personas thru their navigation of solutions available to their organization
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Develop and prepare marketing activity reports and metrics for measuring program success
Assist in the development of the Altai’s Product strategy
Daily and Monthly Responsibilities
Create aircover for the sales team
Creating and executing marketing plans and strategies by assembling and analyzing buyer personas, setting objectives, planning and organizing presentations, and updating calendars
Creating and executing on strategic marketing campaigns and initiatives
Assist in communicating campaign objectives, timelines, and deliverables to sales team
Assist in planning and managing meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain a directory and inventory of marketing materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Continually research new sources and update CRM with prospective customer data
Skills and Qualifications
Creative, out of the box thinker
Bachelor’s degree in marketing, advertising, communications or related field
Past work experience as a product marketing coordinator or similar role
Highly motivated, self-starter. You want to dig in. You love this stuff!
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Experience using data analytics software
Excellent writing, communication, and presentation skills
Proficiency in full Microsoft Office suite
Working knowledge of Web design and email marketing software
Telecommuting is allowed.
Internal Number: DM100
About Altai Systems
Altai’s AMS/CRM is the most powerful membership solution on the market. Built within the Microsoft Dynamics® CRM platform, Altai can be hosted on any Cloud, a Software as a Service (SaaS) model or On Premise. Altai automatically updates and supports all typical revenue streams including: Membership, Events, Certifications, Donations, Products, Chapters, etc. on any device all configurable without developers. Altai seamlessly integrates with cutting edge tools like Power BI and Social Engagement to deliver the most insightful analytics on the market. Altai’s AMS/CRM enables organizations to bring members closer – closer to our clients, their organizations and closer to each other. Based in the Washington Metropolitan area, Altai Systems is a company that has a long heritage in providing solutions for association and membership management. Founded by two seasoned Microsoft CRM professionals with over 20 years’ association and nonprofit technology management experience, Altai now has sales development and technical consultants located across the United States. Learn more and join our team.
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