About Northeastern: Founded in 1898, Northeastern is a global research university and a world leader in experiential learning. The same commitment to connecting with the world drives our use-inspired research enterprise. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools. Our campuses in Charlotte, N.C., San Francisco, Seattle, and Toronto are regional platforms for undergraduate and graduate learning and collaborative research. Northeastern pursues advanced research in security and materials at the Innovation Campus in Burlington, Massachusetts, and in coastal sustainability at the Marine Science Center in Nahant, Massachusetts.
About the Opportunity: The Global Experience Office (GEO) is a central office of global education at Northeastern University, committed to ensuring that every Northeastern student has an opportunity to engage in intellectually challenging and culturally enriching experiences throughout the world. To achieve this, GEO partners with Northeastern colleges and units to integrate meaningful global experiences into their curricula and to enhance their capacity through global mobility. Northeastern's signature programs, including Dialogues of Civilizations, Global Quest, The N.U.in Program, and Semester-In, are carefully designed to reflect the Northeastern University (NU) global mission, complement students' on-campus studies, deepen students' knowledge of the world and their chosen field of study, and help students develop intercultural and political sensitivity, utilize and strengthen foreign language skills, explore global career options, and grow as individuals. Through these programs, GEO facilitates global experiences for over 3,800 NU students and 200 additional foreign incoming students.
Responsibilities: The Communications & Media Coordinator is responsible for creating compelling copy that attracts, engages, and supports lead generation and nurturing efforts at every stage of the marketing funnelfrom awareness to applicationacross digital and physical media. The person in this role should be proactive, detail-oriented, and deadline-driven. They should be a strong communicator able to collaborate with people of diverse backgrounds, as the role works closely with key internal stakeholders, program alumni, subject matter experts, and employees across Northeastern University.
The ideal candidate has a knack for generating appealing content, the ability to write to a variety of audience personas, and an understanding of the ways different media alter content. The candidate should be familiar with AP style and be able to write with search engine and keyword optimization in mind. Experience writing content for print collateral, websites, blogs, and other platforms, as required, is a must. Ability to track and report on marketing campaign results, particularly through Google Analytics, preferred.
Bachelor's degree in communications, marketing, or journalism required
2-4 years of experience in content marketing, copywriting, or journalism
Strong communication and organizational skills
Familiarity with search engine optimization, keyword research, and HTML
Strong knowledge of content management systems like WordPress or Drupal
Knowledge of Marketo, Salesforce, and HubSpot - a plus
Knowledge of Design Software, Adobe Creative Suite, Canva, etc. - a plus
Experience in higher education enrollment and marketing - a plus
Preferred Qualifications: n/a
Salary Grade: 10
Additional Information: n/a
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.