This individual will report into the market access function, but work cross-functionally with sales, brand, trade, business analytics and commercial partners to drive strategic decisions and tactical programs; Be responsible for the development of promotional and educational materials to support the field account managers, and other field personnel is a key deliverable for this function. Creating personal and non-personal tactics, managing the related budgets. The Sr. Manager also may responsible for developing and executing expansion projects. The purpose will be to uncover insights that result in expansion, experiments and pilots that could expand business opportunities in these channels.
The Sr. Manager in this role would preferably have payer marketing experience developing winning pull-through strategies that drive performance in payer markets. This includes an in-depth-knowledge of payer customer environment, and an understanding of the evolving reimbursement landscape. They must have demonstrated strategic thinking, driving results and customer orientation. 5 years in the pharmaceutical industry with the majority of time in managed markets and marketing.
Additional Responsibilities: Understand and educate the organization on market access landscape, channels, and strategies o Develop Channel and Brand specific marketing & execution strategies and associated tactics to support brand objectives and execution requirements thru all resourced Market Access Field teams. o Develop pull through strategies aligned to market access and brand objectives o Support Brand specific Market Access Market research activities. o Support Market expansion opportunity projects collaborate cross functional market access strategy team to deliver an integrated market access strategy for the corporation while aligning to customer value with each engagement o Develop and maintain market access messaging platform for Brand. o Direct and create the necessary promotional tools that support the Sales Force efforts with key opportunities and pull through of payer opportunities in the field with customers o Manages key Agencies of Record to deliver tools and tactics Manage budget planning process for Market Access Brand budget resources. Engages and informs commercial partners.
Required: Bachelors degree; A minimum of 4-5yrs. in pharmaceutical experience. Must have solid communications skills (written and verbal) and the ability to lead critical business discussions at all levels of the organization Must have a working knowledge of managed care and the payer customer, buy and bill and specialty pharmacy preferred but not required. Preferred: MBA or other advanced degree; knowledge of Specialty and Hospital based products; marketing experience
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: Otsuka-people creating new products for better health worldwide. Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a big venture company at heart, applying a youthful spirit of creativity in everything it does.
Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 45,000 people worldwide and had consolidated sales of approximately USD 11 billion ( 9.9 billion) in 2016.
All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en. Learn more about Otsuka in the U.S. at www.otsuka-us.com.
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
At Otsuka, our people are passionate about developing and delivering original products as part of a global holistic commitment to better health and well-being. We have two core businesses dedicated to achieving our goals: a pharmaceutical business and a nutraceutical business. The pharmaceutical business develops and markets products for the diagnosis and treatment of disease in the following areas: central nervous system, oncology, gastroenterology, ophthalmology and cardiovascular. The nutraceutical business is dedicated to maintaining and improving health through the use of foods and beverages that provide extra health benefits in addition to their basic nutritional value. Since the beginning, nearly 100 years ago, the Otsuka family sought to develop products that stood out from the crowd, by traveling down the paths of discovery where others were less likely to tread.
We believe our culture and our people are the differentiators that empower us to produce breakthrough results. This is what makes us a big venture company that takes risks and focuses on unmet medical needs in order to develop new and better therapeutic compounds. We harness the extraordinary cr...eative and innovative abilities of our people to solve problems differently, and to persevere until they find answers. We are in this for the long-haul. Otsuka is a highly ethical company. We adhere to the highest standards in how we develop and deliver our products, and in how we treat our most valuable assets: Otsuka-people. We encourage them to follow their dreams, as turning dreams into reality is at the core of everything we do. It paves the way ahead to achieve our shared purpose: impacting on human health to help people live better lives.