AMS campaign management responsibilities, including campaign setup, managing bid adjustments, optimizations, and reporting.
Work with Amazon sales team on a weekly basis to discuss the effects of campaigns and making changes and creating strategies to maximize sales with available funds
Manage and streamline Amazon A+ pages across all product categories
Meeting Amazon’s and Cuisinart’s ACos goals for the year
Optimize ad spend within budgeted parameters
Enforce MAP Pricing
Manage, update and monitor PriceSpider program and processes on a daily basis to determine MAP violators and send out notices to retail customers
Collaborate closely with the PriceSpider team to create and use tools/dashboard most effectively and efficiently
Create weekly reports for management and sales recapping violations and key violators
Meet Cuisinart’s goals and measures and report on the success of the use of PriceSpider
Communicate challenges in a timely manner to management to institute corrective action
E-Commerce Content Management
Cross-training in Salisfy content management system to deploy content
Create effective copy that will drive traffic to the item page and sufficient assets to help convert the traffic to sales.
On existing items update current pages with any new assets or copy to keep the information up to date and relevant.
Work with marketing on new item launches to be sure sufficient copy, images, additional assets, and videos are developed to create A+ content at the time of launch.
Audit retailer website for visibility and performance metrics
Educate and advise field sales force on benchmarking, performance KPIs and effective use of digital marketing dollars
Bachelors in Business, Marketing or Communications
Amazon Ad Platform
Additional Salary Information: dental, vision, PTO, health
Internal Number: marketing communications
Cuisinart markets small appliances and cookware by launching innovative products to consumers. Innovation is not limited to our products but is intertwined in all that the brand does including work in digital transformation, and with the use of cutting edge integrated technologies. We pride ourselves in working with best in class partners that work as strategic advisors enabling us the ability to be nimble and fast to market.