| Background & Purpose of the Job Be part of the world’s most successful, purpose-led business while working with iconic brands that improve the lives of the consumers and the communities around them. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Who You Are & What You Need to Succeed The Senior Counsel, Marketing role will serve as the legal business partner for the Deodorant & Hair Categories of the Beauty & Personal Care Division which includes Dove, TRESemme, Love Beauty & Planet, Suave, Nexxus, Schmidt’s, Degree and Axe. As a Senior Counsel, you will be responsible for counseling on all marketing related activities and will work directly with Marketing, R&D, Quality, Regulatory, Media and External Affairs as well as global legal and regional legal teams. The role encompasses a broad practice which includes claim substantiation, contract negotiation, intellectual property, privacy, quality and regulatory compliance. You’re the ultimate team player: Strong interpersonal and communication skills to drive cross-functional collaboration, a critical component of world-class legal business partnering. You’re a strategy guru: Insightful and factual creativity along with the ability to quickly absorb new information to build the product and process expertise critical to Unilever. You’re a changemaker: Resilience in a highly challenging and ever evolving competitive environment supported by an agile mindset to drive success. You’re a paradox navigator: Discipline and rigor to support a growing a business and provide gold standard business partnering for senior leadership. What You’ll Do Innovation Support: You will work with Marketing, R&D, Regulatory and other cross-functional partners on a local and global level throughout the innovation process. - Build and cascade support strategies for new claims across the Beauty & Personal Care Division.
- Evaluate claims, claim support strategies, campaigns and programs to ensure compliance with applicable laws, guidelines and regulations as well as the Unilever Code of Business Principles and relevant contractual obligations; Use your broader business knowledge to identify potential reputational risks and escalate concerns accordingly.
- Draft support letters for network clearance and specialized retailer programs.
- Counsel the business on risk and draft risk assessments that clearly outline areas of concern (including reputational risk) in business terms, provide creative solutions and highlight risk mitigation recommendations.
Contracts: You will work with Marketing, Media, R&D, e-Commerce and global legal partners to drive successful partnerships. - Use your understanding of the business to ensure contracts contain the provisions and/or terms that are critical to achieving the specific business goals of the underlying agreement.
- Manage review, drafting and negotiation of a wide variety of marketing related contracts to ensure they contain the necessary protections for the business including representations, warranties, liability, indemnity, data security, privacy, as well as the key commercial aspects.
- Identify opportunities to streamline the practice and develop tools such as guidance and new templates that can empower the business to move with speed.
Intellectual Property: You will advise and support the Marketing, Media and R&D teams on intellectual property rights across a wide range of contexts. - Sheppard the business through the trademark search and registration process and counsel on risk assessments for proposed registrations provided by our global trademark legal team.
- Review a wide variety of marketing agreements to ensure that Unilever intellectual property is protected, and, risks are properly identified, assessed and mitigated.
- Identify, counsel on and provide risk mitigation recommendations for use of Unilever and third-party intellectual property in marketing materials, strategies and programs, including agile social and digital activities.
- Manage inquiries regarding counterfeit goods with local authorities.
- Manage US disputes regarding trademark, trade dress, copyright and rights of publicity/ privacy infringements with third parties.
Social & Digital Media: You will work with Marketing, Media, Corporate Communications as well as agencies and other external partners to support a variety of social and digital media activities. - Work with external agencies and partners to build agile social and digital media strategies that empower the business to operate in real time.
- Participate in proactive crisis management planning as well as reactive, real time response alignment.
- Counsel the business on various activities intended for social media platforms including Facebook, Instagram, Twitter, YouTube, Snap Chat, Tik Tok, and Pinterest.
- Collaborate with US legal colleagues on trainings, guidance and other resources that support the business under the US Digital Excellence Program.
Litigation & Non-Litigation Dispute Resolution: You will partner with Marketing, R&D and Regulatory teams to proactively and reactively defend the business. - Manage all inquiries from state and federal agencies regarding product claims and campaigns.
- Manage all challenges brought by competitors and/or third parties regarding product claims and campaigns.
- Collaborate with our Litigation team to defend against demand letters and publicly filed lawsuits related to product claims and campaigns.
- Work with our Litigation team to counsel the business on proactive litigation strategies.
- Interface with government agencies and other third parties on non-claims related issues such as product short weight; promotions (contests & sweepstakes), proper disclosure etc.;
- Develop and defend strategies for all product related regulatory enforcement actions.
Future Fit Legal Projects: You will work with your NA and Global Legal colleagues along with teams of cross functional stakeholders to drive world class legal business partnering. - Identifying opportunities for enhanced agility in internal processes such as claim substantiation and contract negotiation.
- Work with agile squads assigned based on expertise to develop new digital tools to support core business activities.
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