As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for four consecutive years.
Housed within the Department of Neurological Surgery, The Sports Institute at UW Medicine (TSI) is a national leader in innovation, research, education and advocacy in youth and adult sports safety. Our physicians and researchers are committed to advancing the science of sports health and safety to create and support an informed and healthy public. Our dedicated team is focused on improving the lifelong health and safety of all athletes. We are firmly rooted in the belief that sport and physical activity yields abundant benefits and can enhance the physical, mental, and social health of all people - children especially- long into the future. Working with individuals within UW Medicine, the University of Washington (UW), and thought-leading educators, researchers and organizations across the U.S. and internationally, we seek to make sports accessible and safer as a public health imperative, leveraging sports participation and physical activity as a means to a healthier society.
The Sports Institute at UW Medicine has an outstanding opportunity for a Communications & Marketing Specialist. This position assumes the key role in initiating and implementing marketing and communications projects that keep the TSI’s internal and external constituencies informed, and enhance the overall image, awareness, and fundraising activities to audiences well beyond current stakeholders. They will develop and steward TSI’s brand through communications, marketing, content development, and social media strategies. They will also be in charge of engaging TSI’s audience and building brand recognition through the production of high-quality content and materials.
This position will manage student assistants, vendors and consultants. They will report to the Program Operations Specialist and work closely with UW Medicine Strategic Marketing & Communications, UW Medicine Advancement and with TSI’s core team and faculty to develop, implement and evaluate a strategic and comprehensive plan for communications and marketing.
Candidates should consider this role if they:
Are a creative risk-taker and have excellent writing skills, including the ability to adapt tone and personality for different purposes and audiences;
Enjoy working in a mission-driven environment and are eager to work towards impact for communities that have historically been furthest from opportunity;
Are a learner with experience in, deep curiosity, or a passion for sports health and safety;
Are able to work successfully in a team environment, and build effective working relationships inside and outside of the department and University
The necessary attributes to successfully meet all of these demands include communications and marketing experience, the ability to handle a high volume of confidential information, the ability to work in a start-up operation, a professional and personable demeanor and the ability to understand the political nuances—all while meeting deadlines and maintaining composure.
Communications & Marketing Execution: 50%
Serve as leader and editor for all communications to ensure quality, clarity and consistency
Develop and manage all aspects of a strategic communications plan including determining goals and strategies, creating tactical plans, identifying resource requirements and producing materials
Develop and implement effective communication strategies that build brand awareness and informs our audiences, updating as needed per industry trends and performance
Execute strategic messaging across TSI print, web, video, and social media
Create and manage marketing calendar to ensure regular content is posted to various TSI digital channels
Manage regular communications to various internal and external audiences, sometimes involving coordination with partners and units across campus
Collaborate with UW Medicine Strategic Marketing & Communications and Advancement teams to further TSI presence
Work with and support public relations consultant on media-related activity
Collect, monitor and analyze social and website metrics, and make improvements accordingly
Manage website SEO, targeting keywords set by program leads
Ensure all communications and marketing projects meet milestones, budgetary constraints and editorial standards
Ensure accuracy of all communications in compliance with TSI, department of neurological surgery, School of Medicine, and UW policies and procedures.
Respond to communication-related issues in a timely manner
Content Development: 30%
Create interesting and informative content – print and digital collateral – to drive traffic and engagement for website, events, social media, fundraising activities and marketing efforts
Work closely with TSI staff to develop and update content that aligns with TSI programs and strategic goals
Develop marketing campaigns from start to finish, including setting up tracking systems for campaigns and online activities
Lead and execute new digital projects based on program and project objectives, brand and other requirements
Coordinate with TSI leadership to guarantee workflow, documentation, and design standards are being upheld
Other Duties: 20%
Manage vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors and more
Ensure vendor projects meet milestones, budgetary constraints and editorial standards
Provide event support through logistical support, photography or videography, talking points or creating event collateral
Manage occasional traditional communications for TSI including press releases, position papers, research publications, and editorials
Execute content audits every 3-6 months, refocusing and consolidating to align the user experience with TSI mission and maintaining accuracy
Manage digital subscriptions and software tools
Manage undergraduate social media assistants
Monitor activities of supporters, partners and competitors
Contribute to special and emergent projects as they arise
Supervisory Responsibilities: This position will manage student assistants focused on social media and additional communications.
Bachelor’s Degree in Communications, Marketing, Journalism, English or related field and a minimum of 2 years’ experience managing a strategic marketing or communications plan within an organization
Outstanding copywriting and copyediting skills with an audience-first mindset
Knowledgeable and experienced with software used in the creation of digital media including, but not limited to, Microsoft Office Suite, Adobe Creative Suite, WordPress, MailChimp, and social media platforms
Strong project management skills with excellent attention to detail and organization
Demonstrated experience working collaboratively with a team in a dynamic and evolving environment
Ability to manage numerous projects with overlapping deadlines and competing priorities
Outstanding communication and interpersonal skills
Experience with content marketing tactics and leading content marketing campaigns
Experience working in higher education environment
Demonstrated experience in selecting and directing work with third party vendors
Ability to stay abreast of the changing sports and fitness landscape
Strong knowledge of computer software relevant to web design, video editing, and graphic design
Passion for sports health and safety
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.