Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
The O'Neill Institute for National and Global Health Law at Georgetown University Law Center seeks an energetic, motivated, and collaborative Director of Strategic Communications who thinks strategically, and executes flawlessly. S/he will be responsible for coordinating all communications and outreach for the O'Neill Institute, and will serve as a liaison between Institute Initiatives, the institute's academic programs and Institute management, creating strategic plans for programs, products and papers, providing insight and communications strategy and executing outreach to partners in media, both globally and domestically. The incumbent reports to the Executive Director and works closely with all team members, program leaders and staff. This position would be responsible for the management of junior communications staff as the team grows, and has additional duties that include but are not limited to:
Develop and implement, in coordination with Institute Directors and Leadership Committee, the O'Neill Institute Communications Strategy.
Lead efforts to provide communications and marketing support to 30+ Institute grants and other programmatic work.
Serve as the first point of contact for Initiatives seeking strategic communications guidance to help achieve communication goals.
Develop integrated marketing and communications strategies across multiple Initiatives that support both the institute's goals and mission.
Ensures longer-term strategic communications objectives translate into shorter-term tasks and establishes processes to ensure the efficiency and efficacy.
Work closely with Executive Director on integrating messaging among Initiatives in support of Institute-wide goals. Handle Institute-wide communications projects and messaging efforts.
Advise leaders and staff on messaging and the development of communication strategies.
Identify new opportunities for more effectively publicizing and dissemination the O'Neill Institute, its expertise, and its work products, especially those who can influence the development or implantation of public health laws, regulations and policies.
Cross-Functional Strategy Implementation; Communications and Outreach Tasks
Develop, coordinate, and post content across social media, media, web, video, blog and podcast and A/V, ensuring plans are in place so that all functions are working in support of overall strategy.
Design and deploy new communications tools and external relationships to reach new audiences at the national, state, and local levels while increasing the engagement of current audiences, overseeing a content calendar.
Help Initiative and Program Directors, and others create crisp messages for a variety of audiences, as well as help translate program work into clear and compelling messages.
Perform other responsibilities as needed, such as responsibility for annual report, and website redesign (2020).
Contact and Relationship Management
Manage and update Institute contacts database to produce effective external communication and email outreach campaigns.
Organize contact information and prioritize interaction with key media contacts to elevate institute's work products and policy goals.
Establish and maintain the institute's relationships with relevant reporters and communications staff at media and other outlets and non-government policy organizations.
Build key relationships with Georgetown Law Communications Team, as well as other cross-campus members to facilitate effective outreach between and among departments, schools, and external partners.
Measurement and Evaluation
Set quantitative and qualitative metrics to evaluate the effectiveness of communications strategies.
Maintain and grow Communications KPI dashboard to inform decision-making and progress toward Institute communications goals.
Requirements and Qualifications
Five to ten years of professional communications experience with some exposure to policy work
A desire for continuous improvement with strong written and verbal communications skills, and attention to detail
Experience leading strategic communications in a large, mission-driven organization
Knowledge and expertise in communications, journalism, media relations, digital strategy, social media, print and digital publishing, editing, and email marketing
A proven ability to manage work across cross-functional teams, and with colleagues who don't have a direct reporting line
A strong work ethic, and an ability to thrive in a dynamic, fast-paced environment, including a nimble and flexible work style, with an ability to pivot quickly from one project to another
A positive, collaborative, proactive, forward-thinking mindset and strong organization skills
Experience working with program and policy leaders to develop messaging and strategy
Experience bringing cohesion and message unity to a highly decentralized organizational structure
Experience in health law or policy
Bilingual language skills, Spanish and English, preferred
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Internal Number: JR08500
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.