The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
Under the direction of the Director, Integrated Media Communications, manages MD Anderson’s social media presence and programs, including but not limited to social media accounts (including monitoring and responses), associated policies and procedures, paid promotion, external blogger relations and other online initiatives. Develops and implements strategies to increase MD Anderson’s social media reach and engagement, including proactively identifying, evaluating and developing strategies for new social media platforms. Manages social media content calendar and ensures alignment with institutional priorities, messaging and content strategy, as well as MD Anderson brand standards. Collaborates with colleagues throughout the organization to develop and/or enhance content for social media audiences and distribute it across organizational platforms. Works in collaboration with other Institutional Advancement teams, as well as executive management, Information Services and related groups to manage social media needs across the institution. Monitors decentralized social media accounts and implements best practices across the organization. Consistently tracks and analyzes success of program, projects and initiatives, contributing to Institutional Advancement dashboard, Integrated Media dashboard and other reports in a timely fashion; provides status reports to clients and leadership; monitors and manages potential social media issues and provides ongoing updates to Strategic Communications and PR leadership, as needed, and works with leadership to respond in a timely fashion; identifies and solves potential problems; identifies and develops potential opportunities for growth of the organization’s social media presence.
Works collaboratively with executive management and Institutional Advancement leaders to define and implement MD Anderson social media strategies, in alignment with institutional goals. Educates MD Anderson employees on organizational social media policy and appropriate social media use. Develops and maintains relationships with client group(s) to better understand roles and processes. Routinely attends face-to-face meetings with client leadership, attends key customer meetings and is available for consultation, as needed.
Directs work of communications specialists, program managers, as well as interns/externs, external service providers and contracted personnel.
Regularly develops and edits communications for institutional social media platforms, as well as presentations, animation and video scripts, and articles for institutional and employee publications and materials. Ensures all sites are consistent and clear, and in alignment with brand and editorial standards. Clear, consistent writing and editing in all work products. Command of Associated Press and MD Anderson editorial and brand standards.
Other duties as assigned.
Required: Bachelor's degree in in English, Journalism, Public Relations, Communications or related field.
Preferred: Master’s degree in English, Journalism, Public Relations, Communications or related field.
Required: Seven years of experience public relations, communications, writing/editing or related field and three years of lead/project management/supervisory/management experience. With preferred degree, five years of required experience.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Internal Number: 132838
About University of Texas MD Anderson Cancer Center
The mission of The University of Texas M. D. Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.