Senior Associate Director of CRM Management & Digital Marketing USC Marshall School of Business MBA Admissions
Responsibilities and Duties
Managing from creation to implementation all digital marketing efforts for all graduate programs managed through the MBA Admissions Office via advertising, social media posts, and email marketing.
Leveraging Salesforce and its functions to enhance marketing and community engagement goals related to the student experience.
Creating and maintaining email drip campaigns in Pardot.
Creating and managing events using the Blackthorn Salesforce application.
Using Salesforce and Tableau (or similar tool) to create admissions reports and dashboards.
Using Google Analytics to assess the effectiveness of online advertising.
Maintaining the appropriate admissions sections of the Marshall website (using the Drupal CMS).
Acting as the Salesforce point person for the Admissions team to provide training and answer basic usage questions.
Representing the Admissions Office on the Salesforce Steering Group and helping guide the use of Salesforce at Marshall.
Assisting in candidate assessment (file reading, interviewing) when necessary.
Some travel and presentations related to recruiting activities.
Experience with higher education enrollment strategy and analytics.
Experience in admissions/recruiting (preferably graduate admissions) at a competitive institution.
At least one year of Pardot or similar tool (e.g., Marketing Cloud) experience (certification preferred).
At least two years of Salesforce administration experience (certification preferred).
Experience using Google Analytics.
Experience using a CMS like Drupal to maintain websites.
Experience with graphic design.Â
Experience with Adobe Creative Suite (Illustrator, Photoshop, Premiere).
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education
Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience
Minimum Field of Expertise: Thorough knowledge of marketing and business management.Â Knowledge of the principles, practices, concepts and methodology of marketing.Â Demonstrated verbal and written communication skills.
Required Documents and Additional Information
Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.
Job openings are posted for a minimum of five calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.
USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions after six months of employment; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.
The University of Southern California is an Equal Opportunity Employer that Values Diversity.
Why join the USC Marshall School of Business?
The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the countryâs top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.
USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
Internal Number: REQ20085627
USC’s Viterbi School of Engineering has been one of the economic engines in Southern California and a vital hub in the California economy. The technical innovations and ideas generated by the Viterbi faculty and research community have resulted in countless innovations, many becoming the foundations for new companies, products and services. The thousands of students graduating each year bring new ideas and vitality to companies in California and beyond. With an annual research budget exceeding $205M each year, more than 46 research centers and institutes, more than 180 faculty members, 7,800 students and over 60,000 impassioned alumni world-wide, the Viterbi School is addressing some of the world’s great challenges.